09
Aug

At the time of this writing the country and the world for that matter are in a fairly serious economic downturn that seems to be taking forever to climb out of. At the same time more and more people are starting small local businesses to make ends meet or to realize a dream they have had for some time but for whatever reason did not act on it. In this article we’ll be covering the impact that small businesses have on our economy and why the internet is one of the most cost effective forms of marketing for small businesses.

Why Marketing For Small Business Is Critical

Here are some powerful statistics that should tell you why advertising for your business is not only important but critical at this point in time. According to the United States Small Business Administration (SBA) small businesses make up ninety nine point seven percent of employers, create more than fifty percent of the non farm private gross domestic product in the US. Small businesses employ over fifty percent of all private sector workers and make up ninety seven percent of exporters. There are over five hundred thousand small businesses that start up every year and twenty five percent will be thriving four years later and will create more that seventy five percent of the net new jobs that add to the economy. Due to the economic downturn many people that have been downsized or laid off are starting businesses according a USA Today article “Recession, layoffs fuel many to start small businesses”. What this means is that marketing for small businesses is not only very important but critical in order to help pull ourselves out of the economic downturn.

I Already Know Marketing For Small Business Is Important, Now What Do I Do?

This is where we get into the real cool part about how online marketing can be very cost effective. While the internet is very large and vast and a little misunderstood, it is a great asset when used in marketing for small businesses. Starting with your web presence or your website, you have a twenty four hour presence to the world that can start to create relationships with your potential clients.

How To Use Internet Marketing Correctly

Where a lot of businesses drop the ball is that they don’t make the website work for them very well in terms of developing that relationship. You as a business owner can be generating leads by simply setting up an opt in box on your website to collect contact information and let your potential customers learn more about your products and services as well as offer discounts and invite them to events. Utilizing the power of social networking is also an important and cost effective way of marketing simply setting up a like page or fanpage on Facebook opens your presence up to another five hundred million people that spend at least thirty minutes a day on this giant social networking site. Here again is a great way to get your brand in front of potential customers mostly by word of mouth, the best kind of marketing for any business.

Developing long term relationships with people on their terms and offering them products and services that will help them in their daily life is what marketing is all about. The internet has cleared the playing field for anyone operating a small business and is quickly becoming the most cost effective form of marketing for small businesses.

By: Rome Saranto

About the Author:

The internet can be a very cost effective way to advertise your local business and is becoming more effective every day as the search engines evolve and get more geographically oriented, as a business owner it is important to take advantage of these changes for it to grow. We are counting on you to help get the economy back on track and sincerely hope that you are more than successful. To get a free report on How to Avoid The Top 7 Revenue Killing Mistakes When Marketing Your Local Business Online click here on Marketing For Small Businesses

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05
Nov
Robert W Harris asked:

Firstly, SEO stands for Search Engine Optimization.

What this means, if a website is search engine optimized, is it will be high up in the free listings on a search engine.

By free listings, I mean the ones that appear on the search engine that haven’t been paid for, below the adverts.

In order to be search engine optimized the website needs to have the right density of the keyword that you are trying to get ranked for. And have those keywords in the right places in the content.

For example, a logical place to put the keyword would be in the main title of the page. That way, when the search engine finds the page, it will see that it is in the title and think “Ah, this website actually has the search term in the title and therefore surely is more relevant to the person who is searching, than a website that doesn’t have the keyword in the title.”

Now this obviously seems very simple but there is more to getting the keywords into the content, otherwise everyone would have their website at the top.

Getting the words into the content is what is known as “on page SEO”. This means that the person who has created the website has done these things on the website itself in order to boost its SEO.

Before I go on to off page SEO, I also want to quickly mention that when you put the keywords into your content, it needs to feel natural and make sense. For example you can’t just write, “in this article, I will inform you how to train your dog so your dog is well trained and you can train your dog quickly and train your dog easily.”

The search engine will see that and think that you have just spammed the beginning with the keyword and frown upon it, and be more likely to put a website that says “This article is going to inform you how to train your dog quickly and easily” in the top pages because it feels more natural.

Off page SEO is things you do off the page itself in order to boost its rankings. One thing that search engines use to determine how relevant a page is how many back links there are to that page. This means that someone has seen your page or article and they might recommend it someone else by posting a link to it on a blog or forum somewhere. Again, this isn’t as easy as it sounds, one can’t just go round putting links everywhere. The links must be relevant and the more links the better, but not built too fast. If the links are made too fast, then they will appear unnatural as new website should take time for people to discover and therefore the links should take time.

I’ve just touched the tip of the iceberg with regard to search engine optimization and there is a wealth of information out there.

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