19
Jun
shackhere asked:

I just realized today that another company with a mirror of my website without my knowledge. What I can do?

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14
Nov
Perry Manku asked:

When creating your search engine optimisation (SEO) strategy, the critical factors you always need to consider are:

· carefully considering and placing your keywords; and

· building good quality links back to your website.

This article discusses the importance link building in your SEO strategy and provides some useful suggestions as well as some things to avoid if you want your SEO project to be successful.

What are backlinks and why are they important for SEO?

Backlinks are links that point to your website or web page from another website.

For those of us in the SEO world, we know that the number, variety and quality of backlinks is an indication of the popularity or importance of that web page. Outside SEO, backlinks may be of a personal interest because they indicate who is paying attention to that page.

Links are a bit like a “vote of confidence” or a “recommendation” from another website, meaning that your website is seen as a more credible and reputable sourceof information.

Carrying out link building correctly is one the most difficult, time consuming and expensive partsof SEO, but absolutely necessary to push your website up the search engine rankings, especially for competitive keywords.

Here are some of the main factors you should consider:

Factor #1 – Know who is linking to you
As your website begins to get popular, it is necessary to monitor and manage all of your backlinks. You need to know just who exactly is linking to your site. This is especially important if you are in an industry where reputation is paramount. This is also important for SEO because having links from poor or undesirable websites can harm your SEO efforts and result in your website being penalised or your rankings downgraded.

Factor #2 – Go for relevance and variety
Companies carrying out SEO campaigns desire to get more backlinks, particularly good quality links that are from websites or pages which have a high topical relevance to their own website. This helps search engines to confirm what their website is all about. While relevance is important, it is also a good idea to get a wide variety of links from different types of website including good quality blogs, article websites, press release sites, social websites and business directories, many of which are completely free.

Factor #3 – Check the Google PageRank and “Link Juice”
Another factor that companies look for is Google RageRank. This is a notional score used by Google to show the popularity / importance of the web page. Pages that have accumulated PageRank over a period of time provide more “link juice” – a term used to describe the weight a backlink carries.

It is possible to get a rough idea of the “link juice” by checking the Google PageRank of the web page linking to you and dividing it by the total number of other links present on that page. Where possible try to get an even spread of links from pages that range in PageRank, from 0 to 10.

Factor #4 – Consider the speed you acquire backlinks
Ask yourself how fast are you accumulating backlinks? Search engines may view this as suspicious if they see sudden spikes in activity. For example one day you may have 20 backlinks then the next day it shoots up to 1,000. Although unlikely, this kind of activity would look suspicious, prompting search engines to question what you are doing.

Factor #5 – Define meaningful anchor text
It is highly important that backlinks to your website contain relevant anchor text. You should try to include the keywords that you want to be found for.

Here is a good example:

<a href=”http://yoursite.com/canal-holidays>Canal Holidays</a>

Here is a bad example:

<a href=”http://yoursite.com”>http://yoursite.com</a>

Things to avoid

When carrying out link building, try to avoid making the following mistakes:

· Links from potentially harmful or undesirable websites that do not compliment your own

· Companies and tools that carry out automated link submissions in bulk

· Link farms and other link schemes

· Lots of links from a single website or a small number of websites

· Links created through client-side scripts like JavaScript

· Paid or hidden links

Some of these techniques are considered “black hat” SEO, a term to imply unethical practices have been used which can harm your efforts and can be very difficult to recover from.

Summary
Good quality backlinks say a lot about your website and its popularity. A backlink is like a “vote of confidence” or a “recommendation” from other websitesand the best examples are links from highly relevant websites, that have a good Google PageRank and use meaningful anchor text. Think carefully about your link building strategy and try to avoid some of the common mistakes that companies make when trying to achieve quick wins. There really is no such thing as a quick win when it comes to SEO, just careful planning and hard work.

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11
Apr
Abhoy Banerjee asked:

SEO service is all about introducing logical changes in a website and about successful assumption of the human behavior in a certain situation. These two factors make a SEO campaign successful or failure. There are a number of options available for learning the logical changes. There are also a number of tools that can help you doing proper assumptions about the human viewer’s behavior. But after all these, the most important factor for an optimizer is to think like a human being. The optimizer who can place himself or herself on the viewers chair can only think like them and can get the desired success.

There are too many people who only optimize a website for the search engines and their prime motto is to get better rankings on the SERPs. There are too many who are getting results from their campaign but in the long run, there are far less viewers than expected. This is because the ultimate viewer is a human being without the complex logic like search engines crawlers. Their logic is very simple; they need relevant information without too much effort. At the same time, if they get the aesthetic touch, it can be more preferable.

Now let us come to the point that is the process what I would like to discuss here. There are a number of processes that are related to the success of a seo campaign. These can be divided in two broad categories called Onpage Optimization Process and Off Page Optimization Process. Following are the most important processes that are placed under these broad categories.

MOST IMPORTANT ONPAGE OPTIMIZATION FACTORS

Apart from doing the keyword, competition and competitor and industry research, following are very important stages of onpage optimization.

(1) CONTENT OPTIMIZATION

This is a tough one, because you should of course concentrate on your user and easy readability, but you always have to have an eye on the search engines as well. For your users it’s clear what a certain page is about if it’s written in the headline, but for search engines it’s better to repeat the important keywords several times. So you have to strike the right balance although proper density of the keyword should be maintained otherwise it will be considered as spam.:

(2) TITLE-TAG

It is displayed at the top of your browser and it is also used as the title of your website in the SERPs. Therefore you should take your time and think about the best and unique title for your page.

(3) META-TAGS

META-Tags have lost their importance to certain level because of the irresponsible use of the tags like “keyword”. These were used abundantly to spam search engines especially and to get advantage and traffic from the search engines. After all these negative factors, there are something positive too. People and specially SEOs still believe that proper use of meta tags can provide some real important information to the search engines. Some of the meta tags that are still in use are:

• Description
• Keywords
• Robots

(4) HEADLINES & TEXT DECORATION

Headlines shouldn’t only be used to structure your content and keep it easy to read, but also for SEO reasons. Important Headlines Tags are h1, h2, h3, h4, h5, h6

Just like the headlines there are text decorations that are also helpful in seo. Some of these tags are:
strong, bold, ul and ol.

(5) KEEP IT UP-TO-DATE

Search engines always want new content, so feed them! Not only your website will grow automatically if you always add something to it, but also search engines tend to spider your website more often if they always find something new.

MOST IMPORTANT OFF-PAGE OPTIMIZATION FACTORS

1. Creating Quality back-links from sources like web directories, article directories (article submission), blog commenting (commenting on others’ posts), forum participation (taking part in active forums and generating backlinks and viewers for the website).
2. Text used for link-building
3. Increasing the Page Rank of the web pages and the website itself
4. Writing and posting on blogs regularly
5. Social Networking (making the website popular over networks like Twitter, Facebook and so on).

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05
Nov
Robert W Harris asked:

Firstly, SEO stands for Search Engine Optimization.

What this means, if a website is search engine optimized, is it will be high up in the free listings on a search engine.

By free listings, I mean the ones that appear on the search engine that haven’t been paid for, below the adverts.

In order to be search engine optimized the website needs to have the right density of the keyword that you are trying to get ranked for. And have those keywords in the right places in the content.

For example, a logical place to put the keyword would be in the main title of the page. That way, when the search engine finds the page, it will see that it is in the title and think “Ah, this website actually has the search term in the title and therefore surely is more relevant to the person who is searching, than a website that doesn’t have the keyword in the title.”

Now this obviously seems very simple but there is more to getting the keywords into the content, otherwise everyone would have their website at the top.

Getting the words into the content is what is known as “on page SEO”. This means that the person who has created the website has done these things on the website itself in order to boost its SEO.

Before I go on to off page SEO, I also want to quickly mention that when you put the keywords into your content, it needs to feel natural and make sense. For example you can’t just write, “in this article, I will inform you how to train your dog so your dog is well trained and you can train your dog quickly and train your dog easily.”

The search engine will see that and think that you have just spammed the beginning with the keyword and frown upon it, and be more likely to put a website that says “This article is going to inform you how to train your dog quickly and easily” in the top pages because it feels more natural.

Off page SEO is things you do off the page itself in order to boost its rankings. One thing that search engines use to determine how relevant a page is how many back links there are to that page. This means that someone has seen your page or article and they might recommend it someone else by posting a link to it on a blog or forum somewhere. Again, this isn’t as easy as it sounds, one can’t just go round putting links everywhere. The links must be relevant and the more links the better, but not built too fast. If the links are made too fast, then they will appear unnatural as new website should take time for people to discover and therefore the links should take time.

I’ve just touched the tip of the iceberg with regard to search engine optimization and there is a wealth of information out there.

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