18
Oct
Michael Anthony Paul Anderson asked:

I am often asked “where can I find an SEO consultant?” by people who want help with their websites. As an SEO consultant myself this is an easy question to answer! But many people aren’t entirely sure what SEO is let alone what an SEO consultant does.

Quite simply SEO stands for ‘Search Engine Optimisation’. It’s a rather pretentious phrase which is about getting your website easily found by the search engines. Ultimately it is about getting your site to be found higher up the search results than any of your competitors. That’s why business attracting traffic online get very excited about it and very competitive.

If you want to ‘SEO’ your pages it’s usually best to ask an SEO consultant but you can also have a go yourself. There are lots of things you can do to achieve this. If you have a site already then you may be compromised by what you’ve done to it already but essentially here are 10 things an SEO consultant would advise that you be thinking about:

1. Relevant content – it’s true that ‘content is king’ if your site is not giving good content value then it will not be optimised as much as it could be. Make sure it’s relevant to the searcher.
2. Title-tag – this is the name of the page that is live. Take a look at the source code, the ‘title tag’ at the top is one of the first things the search engine sees when looking for a relevant result for someone’s search. Name the file after your keyword. It’s not as powerful as it used to be but it’s not unimportant.
3. URL- try to make the title of your site (URL) the same as your main keyword/s. This can be very difficult but there are ways round this even if you think the URL name has already been taken. Split your main words with hyphens – EG if dogtraining.com is taken try dog-training.com
4. Meta-tags These are keywords in your copy that define the content of your page and make sure these correspond with keywords that are being typed in
5. H1 Heading – on your landing page, make sure that the first piece of text is your keyword and make sure it is in H1 text
6. Sub-heading – likewise make sure that your sub-heading is also the same keyword but this time in H2 text
7. Copy – put your keyword several times in the copy on your page. But don’t stuff the page
8. Site map – have a site map. This will help Google to know and order what is among your pages
9. backlinks – arguably this is probably one of the most important aspects of SEO. It is possible to trump all the above with backlinks from high authority sites
10. Links on page – Make sure the links you have on your page (if any) point to good relevant content (preferably on your own site)
11. Longevity – Google considers the age of your site as important. There isn’t much you can do about this if your site is new. But as time goes on obviously you will score better on this.

There are lots of other things you can do both on site and off site to SEO your content. If you want to learn about this then that’s what an SEO consultant would help with.

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23
May
Ajay Kumar Singh asked:

Generating an effective SEO Report is one of the most vital parts of whole SEO process. Before you start Search Engine Optimization you need to have a full report prepared for your website. You also keep in mind which reports you would like to generate.

Title Tag Report

Title tag is important not only from SEO perspective but also from readability aspect. Title tag tells us all about your web page. A page title is like a human name and provides us much valuable information about the web page. It is vital to know that the tile for each page should be different and shall be coherent with that page content only.
The title tag is enclosed in title tag.

E.g.

SEO, PPC, SEM, Search Engine Optimization | SwamiSEO
Not that the main website name is added in the last (optional)

Meta tag Keyword Report

The keywords are undoubtedly the most important part of the search engine optimization. The older search engine robots heavily relied on meta tags and keywords played a very important role in letting robots find out the information about a webpage. Most modern robots still rely on it but they now also utilize other methods to find out the most relevant page for any given keyword.

The keyword meta tag is enclosed in following element. Below is an example of keyword meta tag

There are no fixed guidelines for the number of keywords which you can include but obviously you should not end up in over utilizing this feature which can jeopardize your SERPS position.

Meta tag Description Report

Description meta tag is brief details about the page and it shall be kept brief. An example of description meta tag.
Body Text

All the content between

tags constitute the body of any web page. This is the place where all of your main body contents is. It is noteworthy to remember that the search engine robots do not see the page in same way as human eyes see. They read the page in an order. So the order of body text is also important and you should take care of it. A good SEO report shall generate the body contents and should provide a description of it.

H1 tag

Some of search engines give importance to H1 tags so you should insert H1 tag which can be the main keyword of that page also the placement of the H1 tag is important.

H2 tag

Though optional you should also check for the existence of H2 tag in the page Body.

URL

Though optional but choosing the URL for your website should be considered with utmost importance. If you gave already have your URL registered then you can do nothing about it. But if you are still thinking of a suitable URL then keep it matching with your website’s main keywords.

To sum up a complete SEO report shall consist of following:

* Title tag Analysis

* Keyword Desnsity Report

* Keyword Meta tag Report

* Description Meta tag Report

* Body Text Report

* In page Link Report

* Link Popularity Report

* Outbound Link Report

* IMG ALT Attribute Report

* Top 1o inbound Link Optimizer Report

* Keyword Density Report

* Keyword Prominence Report

* Page Rank Report

* Anchor Text Report

* Comprehensive Summary

* Suggestions for Optimization

Tools for generating SEO Report

There are many useful SEO Report generating tools, most of them are commercial but you can also find a lot of free tools which could be very useful.

wahm

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