23
Dec
Nick Ferraro asked:

SEO or Search Engine Optimization has been the Achilles heals for most home business owners struggling to gain ranking for their web pages. Using these simple strategies you will improve your web-site performance and SEO strategy. In Google’s eyes, content is King and your ability to sit on Google’s thrown is based upon relevance.

In this article you will learn three methods for SEO strategy including types of keywords and where to get great keyword and research, and you will learn where to place your keywords within your text document and the value of link building: both inbound and outbound to enhance your SEO performance.

Keyword Tools and Research
Our first step is to determine the intent of our page reader and consider what our customer is thinking about when they perform a search. This is where you need a crystal ball. You should also realize that the markets are always changing so it would benefit you to continually perform ongoing research to determine if the keyword that you are considering and subsequently selecting continues to be appropriate as time goes on. You should also design each page within your website or Blog utilizing a primary keyword and a secondary keyword and create content around the keywords you have chosen.

Google has a free keyword tool, but I prefer the Wordtracker Keyword Research Tool although I use both. When you type in the intended keyword the program will search for the top 100 search terms including the one that you originally submitted. You may discover that there is a more popular keyword used which may alter your selection process. Wordtracker has a premium paid program which offers more in depth analytics. If you are taking you business seriously, keyword research creates the foundation to achieving relevance in your SEO strategy. Not only is Wordtracker easy to use, there website is full of useful SEO information written by some really great writers.

There are two types of keywords; “seed” keywords and “long tail” keywords. An example; a seed keyword would be “home business” and a long tail keyword would be “how to make money in my home”. The long tail keywords are more specific and show that a customer has refined their search and looking for a specific answer to a question.

Each page within your website should not be less than 1000 words and search engines ignore incidental words like; and, the, a, of, or and periods, comma’s etc. It’s ok to use singular, plurals and synonyms. Avoid loading too many keywords into your page or it becomes choppy and unnatural for your reader.

Now here’s a little trick that I learned to make your long tail keyword flow. Using the long tail keyword referenced above, you can create two sentences. Now here is my example – “Using a simple marketing tool I learned how to make money. In my home business I market numerous affiliate programs”. This is just one example of how you can be creative with your copy using one long tail keyword and making two sentences with it. At one time there was a rule that you should have between 5% and 7% keyword density in your copy but it’s simply not true. Sure, frequency will improve ranking, but with today’s sophisticated SEO systems quality copy rules. Besides, if you go overboard on keyword density it acts the opposite for search engine optimization and the systems will actually ignore your document.

Keyword Placement
Positioning your keywords is fundamental to attain good SEO strategy. Your keyword should be placed within the first three letters of your headline. If you have the ability to create a sub-header place a keyword in that headline also. Your page title should also contain your keyword. A good description can increase your click thru rate but some experts believe that the description will not improve your SEO ranking. It is a good idea to also include a “call to action” in the description section using your primary and secondary keyword selection.

If you are writing and Article and it calls for a summary, consider placing your keywords in this area as well but only if it makes sense, don’t go overboard. Always posture your copy as if you are speaking to a friend making sure that it has good content overall. Remember your page rank will depend on the content and relevance of the party making the request. Any document will rank on a multitude of keywords contained in your document and not necessarily as you planned so your intent must be specific for proper SEO results.

Link Building
Now here’s where it gets fun! For search engines to consider you valuable, you must have credible links. This is no different from “Tell me who your friends are and I’ll tell you who you are”.

There are two types of links; inbound and outbound links. Inbound links are based on content and promotion. Content links can be derived from articles, pictures, stories, Blogs, news and videos, all linking back to you. It can also be generated from free reports. In addition inbound links can be created through press releases, news letters, personal contacts, social bookmarking and article submissions. This plays a major role in you overall SEO strategy.

Link building is an ongoing process. You may want to create a list imagining what your fans would really like to learn about and related to your topic. By creating rich content, you will provide a reason why other sites would be inclined to link to you. The list you create may have a number of businesses or services or service providers that you have experience with that would create value to your reader. By keeping your site updated with new content it gives a reason for your reader to return.

Make a list and write down everything that you feel makes your site unique. If you could dominate the search engines, what keyword would best describe your business? As an exercise enter the keyword into Google. What 50 to 100 sites are displayed? Then divide that grouping into two categories. The first category could be your competitors and the second category could potentially be affiliates where inbound links would be feasible, or you may be able to publish articles or reviews where inbound links could be attained. By linking or being linked to these “Top Guns” you create instant credibility with your SEO strategy.

As a final word, always provide relevant content, share it liberally, and never, never stop marketing to gain search engine optimization.

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