A good Search Engine Results Page (SERP) ranking is the most important goal of any efforts put forth by a Search Engine Optimization (SEO) specialist or firm. Why? Because a good SERP ranking is where you will find great traffic and nowhere else.

It is true, that you can get decent traffic by doing all of the mundane and boring things like posting a link to your website or page on a social media site such as Facebook or Twitter or maybe a forum that you frequent and that allows sig links or even resource links from article directories. But, from my experience, nothing comes close to the sheer volume, velocity and temperature of direct search engine traffic.

That is the whole reason that SEO is even a field in itself anyway. Each time I that I write an article that Google likes, I am reminded of this fact. How, you ask? Simple. All of the sudden my stats light up the screen and traffic starts flooding in that literally pushes any traffic gained from ALL OTHER METHODS COMBINED off the page (depending on what metric you use to track it). Search engine traffic is HOT and it CONVERTS. So how do you get it?

Well, there is only one method that I have found consistently works for beginners. And let me start by saying that it is not a plugin. It is not some wild and unknown tactic that you can buy. Rather it is the combination of a little common sense and hard work that when combined together can create a spike in your traffic that will actually make your hosting service administrator put down their magazine and actually look at their screen. Here are the steps one-by-one.

Step 1) Write a unique and informative, well-researched article. This has to be an authority article, so do some reading beforehand. make sure that this is important information, information that is not to widely known or spread. Take your time with it. No rushing here. Make sure that it is completely free of grammatical, punctuation and spelling errors. Make it long enough to bring up your content to code ratio on the page it is displayed on. Around a thousand to fifteen-hundred word article should do it. Post this article to your site and ONLY TO YOUR SITE. DO NOT SYNDICATE IT. Ping Google and everyone on earth and let them know it exists.

Step 2) Write another unique and informative article that links to the first at the bottom of the article. Make this article unique and informative but don’t give away the secrets of the first article. Give something, but not everything. Next, syndicate this article to every article directory that you can find. Submit them manually. I have been hearing some questionable things about distribution services lately.

That’s it. What you have is unique content on your site with tons of backlinks pointing to it. If your authority article has what people are looking for, the Google Analytics metrics will show Google that it is relevant. What happens next? You article will begin to rank for a long-tail keyword and you will begin receiving sizzling hot organic traffic that you can monetize. This will give you the ability to compete with the more trusted sites. That being said, there is a free way to dominate the more trusted sites, IF you are bold enough to check the authors resource box below.

By: Mark T H

About the Author:

If you are looking to dominate the SERP rankings for your keywords of interest, you may want to check out this article on a quick and easy way to build page rank at TheBitBot SEM Blog.


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Aya Wilkinson asked:

You may have the most attractive website done by a highly professional web designer but if you don’t hire a SEO Company you may not get the results you were expecting. A website can be attractive and you may even have the best prices on your services or products, however, if no one sees it, it will not bring you any profits. Search engine optimization (SEO) is the review of a website and ensuring that it is attractive to search engines, which in turn makes it ranked higher in search results. Websites that have the best search engine optimization are the ones that come up on the first five pages of a search query. There are different elements that entail a properly optimized website.

An SEO Company is going to do all of the necessary research necessary in order to ensure that you get not only good ranking in all major search engines, but of course, in turn good traffic. This means that once your website has been optimized you are going to have higher profits. Many people try to optimize their websites on their own, however, if they are not fully experienced in this they may not optimize their site to the highest potential.

There are numerous elements that it entails and search engines change their requirements regularly, which means that what worked last month may not work this month. It is a game of always staying on top of the competition and ensuring that you keep your high ranking.

SEO also entails constant update of content on the website as well as link building. This is highly time consuming and it can become quite overwhelming if you are trying to do this on your own. Part of link building is communicating to like website and building a relationship with them so they link to you, writing blogs on a regular basis with links to your website, as well as articles and much more. This is not one blog or article here and there, but every week on a regular basis, and if you miss writing one week, you may find yourself falling off your rank. These are only two of the numerous important points to search engine optimization, you miss one and you miss an opportunity for a higher ranking and of course, higher profits.

An SEO Company is an essential part of having an online business. You must ensure that you hire not just any company, but one that you have researched and that ensures that you are going to get what you paid for. Having high ranking in the search engines is essential to having more traffic and a more profitable website.

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Myles Anderson asked:

Whether your business is old or new, you marketing should be dynamic and timely. Often times marketing in small business involves sending several outgoing calls and walk-in customer service satisfaction. But are these small business marketing ideas still operational today? Or is Internet marketing becoming the next norm for small or big business.

Adding to the dilemma is that, these days, the business magazines, newspapers, Internet and even your email Inbox are filled with small business marketing ideas from just anybody. Inexperienced businessmen or women can easily feel lost in these barrages of small business marketing views, advices, strategies, etc. So let me give you more centered strategies that harness one effective small business marketing strategy: Internet marketing.

Six Top Ideas for Internet Marketing

1. Pay Per Click Marketing (PPC)

For a tech-savvy business man or woman, Pay Per Click marketing proves to be a strong business marketing method. But, entrepreneurs using Pay Per Click should know what they’re doing or their cost per conversion could rapidly break unknowingly. The key to a productive Pay Per Click marketing drive is continuous oversight.

2. Search Engine Optimization (SEO)

Unlike Pay Per Click advertising, Search Engine Optimization pays off slowly but a lasting prospect is feasible. On average, 75% of a business website’s traffic come from organic search engine queries. Remember that search engines wouldn’t mind your advertising budget. What they look into is the SEO strategies you employed on your site What are important are the SEO strategies that you have on your site.

3. Public Relations (PR)

Public relations are perhaps the parent of all small business marketing ideas since advertising campaigns was started. Nailing your offline and your online PR campaign is a very good way to build-up awareness, authority, trust, and loyalty to your business. Online public relation through PR Wire is very cost-effective small business marketing strategy, for example.

4. Twitter and Facebook Places

Adding to the micro blogging and the syndication power of Twitter and Facebook are their new free service to all business marketers: the Twitter and Facebook Places. This application allows you to integrate your Tweets and Facebook updates to display a map where your business is located.

5. Online Business Directories

Today, clients are prepared to junk yellow pages in favor of the more interactive online business directories to find local businesses. If you’re not included on several online business directories, then it means you’re losing on a lot of small business marketing ideas. You’re missing on citation burst that could have tremendous positive impact on search engines.

6. Online Word of Mouth

And the last small business marketing strategy that’s paying huge dividend is online word of mouth. This includes glowing customer reviews on online directories, blogs, and social media sites. Seventy percent of future clients trust online reviews, so it’s time to start looking into ReviewBiz, for example, and start strategizing.

I know that was a lot of online small business marketing ideas to study let alone implement. In fact, imposing and managing all these online marketing ideas can even be time consuming. Don’t worry though because there are solutions you can find on the Internet that should help you implement the marketing strategies above.

In closing, small business marketing ideas such as online directories, etc. are a potent means to reach more local clients. These tried & trusted methods are permanent, and your business will fall if you don’t have these strategies in place.

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