26
Nov

Sophie George asked:

Marketing is at the core of any successful small business. Without great marketing, your business will certainly fail. After all, it does not matter what product you sell or how well it’s made. It does not even matter how efficient your service is. Without doing marketing, you won’t be bringing products and services to the attention of the people who need them.

Luckily, there is no reason why you can’t use some great small business tools to make the most of your marketing efforts. Below are some of these small business tools that will maximize profits by improving your marketing skills.

AdWords – This is a great program put out by Google that helps you advertise for your business. It’s great because you can choose exactly what your budget is for advertising on a daily basis. You can choose to spend more on the weekends or on any other day when your demographic is more active online. The best part is that it’s free to sign up and it’s really easy to use. You may be daunted by how it looks, but you will find that it’s not at all as difficult as it looks.

Message Boards – This is a great marketing tool that is often overlooked. Message boards provide you with free marketing, but there’s a catch. You can’t sound like you’re trying to market toward the people there because that turns off a lot of users. Simply be helpful and make sure that you put a link to your website either in the profile for that forum or on the signature line if allowed.

Twitter/Facebook – Social networking sites are amazing for getting you in touch directly with your customers. It allows you to interact with your customers in a way that allows you to ask questions and basically get free marketing research out of it. If customers like your product, they will buy it, so ensure that you are always talking in a way that’s somewhat promotional, without being overbearing. Also, utilize Twitter and Facebook to manage the reputation of your business online. You will be surprised at how many people the whole world over pay attention

These are just a few of the small business tools available that will help your marketing efforts to be the best that they possibly can. Make sure that you use these tools as often as possible for the best results, and use them consistently.

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