Jordan D. Kovats asked:

While there may not be chiseled rock tablets with SEO commandments, there are certainly deadly search engine optimization sins. While you won’t risk eternal damnation by breaking them, you are putting your online marketing efforts at risk. This article will take a look at 7 mistakes people commonly make. Avoid these mistakes and you will see your SEO efforts pay off more quickly and effectively.

1. Static HTML Website – Yes you can still rank on the search engines with these, but a CMS or blogging platform like WordPress makes it so much easier. Besides the fact that Google generally ranks WordPress sites higher, they are also much easier to add content too. Google loves content!

2. One for One Reciprocal Links – This is an old school method of link building and it has definitely lost its luster. Google caught on to this method and developed updates to their algorithm to make these fairly ineffective. If you trade a link with someone, they basically cancel each other out. They can still be good for traffic, but not for SEO purposes.

3. Not Updating Your Site – Remember Google loves fresh content. If content is fresh it will be counted as more relevant. Google wants to bring its users the most relevant searches it can. An article about new cars written today is more relevant by nature, than one written 5 years ago.

4. Submitting Sites to Search Engines – For the most part there is only one search engine you care about – Google, so why bother submitting to the other ones? In fact there is no reason to submit your site to Google either. All of the major search engines (Google, Yahoo/Bing) are smart enough to find your site. They will usually do it relatively quickly too. Search engine submission is a waste of time.

5. Same Title Tag Across Site – I see this so often. A business website will have the same title on each of their web pages, and usually it is the business name. You want to use keywords here, and you want to make sure that each page has a unique title tag so that they can individually rank in the search engines for different terms.

6. Keyword Stuffing – This is another tactic I see way too much, and I can’t believe it still happens. Writing your content with tons of keywords stuffed into it is not a good idea. First off, Google has been around for awhile it knows what keyword stuffing is and if your ratio is too high it will penalize you. Secondly, it is horrible for your readers. Write for your readers, not search engines.

7. Duplicate Content – This has always been an issue, Google tries not to rank two pages that are very similar so if your content is all duplicated from elsewhere you might be in trouble. Even worse news is very recently Google further tweaked its algorithm to make sure sites that were built entirely with duplicate content, or were full of useless content would be dropped from its rankings. It is estimated that around 12% of the Google rankings were affected.

While you won’t risk eternal damnation, you still need to avoid these deadly SEO sins. While you may not face Biblical consequences, you will face low Search Engine Optimization rankings and potentially risk being dropped from Google altogether.

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shackhere asked:

I just realized today that another company with a mirror of my website without my knowledge. What I can do?

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Andreas Obermueller asked:

SEO is an acronym for Search Engine Optimizing and refers to a set of good practices that teach you how to improve your website so that it would be easily tracked, indexed and ranked by search engines. Getting your site indexed by Google and other major search engines will help you attract visitors and increase traffic.

SEO is an exciting and ongoing process that involves not only an initial optimized website, but also permanent maintenance and evaluating search results on a regular basis. With the ever-changing Internet technology, SEO experts sometimes have contrasting opinions on what makes a good website. However, there are some general guidelines most of them agree on.

Design & Content

o You should build your web pages for human beings and not for search engines. A clean design and a trong content will ultimately drive search engine spiders to your site.
o Make a clear hierarchy and provide text links to each page.
o Don’t put to many links on a single page (maximum 100).
o You should include a site map to help users navigate easily through your website.
o Make sure you have clear TITLE tags, no HTML errors and all the links work.
o You should use text instead of images to display important elements, as search engine crawlers may not recognize a text inside an image.
o While keeping your content useful and clear, do use keywords that you know users would type to get to your page.

Technical Issues

o Most search engine crawlers see your website similar to the way a text browser sees it. Consequently, you should use a text browser, such as Lynx, to check your website. If you can’t see the whole page because of JavaScript, session IDs, DHTML or Flash features, search engine spiders will probably have trouble with crawling your website.
o Check with your web host to see if the server supports the If-Modified-Since HTTP header. This header tells Google whether the website content has changed since its last visit.
o While it is advised session IDs to track visitors’ path through the website, you shouldn’t do this for search bots.
o The robots.txt file on your web server tells spiders which directories can be crawled and which cannot. Make sure it’s updated and it doesn’t somehow block search engine crawlers.

Website Promotion

o After you’ve built your website and put it online, try to get high PageRank sites link to it.
o Submit your website to major search engines (Google, Yahoo/Altavista, MSN) to get it indexed, along with a site map that will tell them the site structure.
o Submit your website to relevant directories, such as Yahoo and Open Directory Project.
o Get involved in community based websites, blogs and forums and build a strong reputation.

Whether you choose to implement these techniques yourself or go to a SEO expert, no one can guarantee a #1 ranking on Google and other search engines. Search engines change their crawling algorithms often and competitor websites appear all the time. However, following these basic SEO guidelines will improve your chances of increasing your website traffic and is a better practice than looking for a way to cheat on search engines in order to get your pages indexed.

Copyright ? 2006 Andreas Obermueller

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