Victor Wahl asked:

Google has release yet another update – Caffeine, and with it comes the next wave of people claiming that SEO is dead. This happens almost once a year, it seems. Not Google’s updates, but the clamoring for the death of SEO. Let’s examine some reasons why people think it this time around, and whether or not SEO is really dead.

For one thing, Google has changed the look of their home page for the first time in a while. People feel that their ranking in Google matters less now, because of the squeeze caused by the new left-hand column that they’ve added. This may sound ridiculous but it’s true. Between this, and the fact that Google was already displaying products, images, and videos in the top area of the search results, people feel their sites are getting squeezed right out of the fold sometimes even when they’re number 1.

There has also been quite a shuffle this time around, with many sites losing pagerank, backlinks (as spam sites get deindexed) and in turn, rankings. Some people have even owned perfectly legit sites that have been marked for deindexing. What this means is that Google is really trying to clean up it’s search results, but does it really mean SEO is dead?

The reality is, that this was a long time coming, but the fundamentals of SEO still hold true. You can still manipulate your rankings in Google by employing advanced SEO tactics, but even basic SEO efforts will yield positive results, same as they always have. This includes all the cliche tactics like making sure your all of your title, H1, and alt tags are in line with the keywords you’re trying to rank for, and campaigning for properly anchored back links.

SEO is not exactly rocket science; it’s all very basic stuff. The more complicated people try to make things, the more easily they are thrown off by a simple Google update. All you have to do is use fundamental SEO, and SEM (search engine marketing) and you’ll find your sites gaining position in Google in no time.

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Are you a business owner that is doing all the things you can to succeed with it? Then you have to know the main benefits that small business seo will be able to provide your business with.

The following are the benefits that you have to be aware of the most.

One: Increase in traffic – Traffic is one of the most imperative things for any business to achieve success. Without enough traffic, you will never have enough customers and this means you won’t be making enough money.

For a business to achieve success, all of these things are essential. With seo for your small business, you will be able to easily increase traffic to your business.

One of the top reasons to use search engine optimization is because this will provide you with a long term marketing method. That means that the steps you take now for search engine optimization will also provide you with traffic in the future, from the work you did one time.

The more seo you do or have a company do for you, the more traffic you will receive in the immediate future and for a long time to come.

Two: Increase in income – When you are able to increase your traffic to the business, you will easily be able to also increase your income. The more traffic you get to the business, the more customers you will get that are willing to spend their money with you.

Traffic is the only way you will be able to get customers and increase your income. For many business owners this is one of the biggest benefits and one of the top reasons that many decide to use seo for their business.

Three: Traffic will keep coming back – The work that you do now, will bring traffic to your business far into the future. The longer you use seo and the more effort you put into it, the more traffic you will see in the future from your efforts.

Plus over time, maintaining the level of traffic will become much easier for any business owner to do. You just have to realize that effective seo will take time to start bringing traffic to your business, so don’t give up before you give this marketing method a chance to work correctly for you.

These are just a handful of the benefits small business seo will provide for any business. Now, you just need to make up your mind about whether to use seo for your small business. Be sure you consider these benefits carefully, so you make the wise choice, but remember that seo will only help your business grow, which will help you achieve your success goal.

By: Jeff Schuman

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