Elijah Jordan Kim asked:

Local SEO, also known as search engine optimisation, is a trending way to acquire traffic leads to small business sites. This a method where your website appears on search result pages when potential customers type in words or phrases that maybe related to your site. The words that people type in are called keywords or key phrases. These keywords are your core means to reach potential clients in your community.

To learn local SEO it requires certain skills to better understand search ranking factors on how to put your website to listings in Google, Yahoo, and Bing. Local search engines work well with a good local SEO strategy. In this case, a proper Local SEO guide from Local SEO services are recommended to get massive traffic for industry specific local internet marketing.

There are many SEO Guides available and here are the top local SEO advices that you can use:

First of all, good website coding and linking structure are vital for search engine optimisation. It is important that your site can be easily crawled by the search engines. Search engines crawl your meta tags and make sure that the right keywords related to your website’s content are in the right place.

Second is market research and data gathering. You need to find out what people are looking for in your industry niche and see what interests them. It doesn’t have to be a huge product but there are certainly micro niches that people in your area are looking for, and by digging in, you will find profitable nuggets in a specific industry. Some niches may have low traffic but has high searches; some may have high traffic but low conversions. By understanding the people’s interest in your industry and giving them quality information that can’t be found anywhere else is a competitive edge.

Third is about understanding the ins and outs of search engines by learning how to do proper keyword research. Keyword tools are important in local SEO to help you determine the most popular keywords and phrases that people use in an industry related to your website. You can distinguish buying keywords related to your industry to target prospective clients faster by using keyword tools compared to doing it manually.

Fourth, you need to update yourself with search engines algorithm changes. There are no magic bullets in the area since nobody knows completely the ranking factors. One can get wisdom by trial and error and observe what works and what doesn’t. However, there are certain principles that must be followed in local SEO for industry focused marketing. Google local may get half of the local search market because of their Google local business center which is responsible for geo-targeted Google local maps and local search blogs. But Yahoo local and Bing are important sites too, for your local SEO efforts. These search engines may not give out their secret algorithms but they give advice on how to take things and get noticed in the local industry results pages.

It is important to test every SEO strategy that you employ. There is a traffic tracking program available that you can use to know if your SEO tactics are working or not. Google analytics for example is available for free to install in your website. It gives you daily information on how your site is doing, from where your visitors are coming from, and what are the keywords that they are using to find your site in organic local listings. In this way, you can easily adjust your marketing strategies in real time as you can see different movement of results everyday.

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Small business SEO (search engine optimization) is important for any small business trying to rank high in the search engines. A high rank means more people find you. The more people find you, the more you’ll sell. And we all know what that means…

SEO is the art of making sure your site makes the front page of search results, regardless of the search engine. If you want to be found for computer repair in Topeka, KS, then you need to make sure you’ve done enough small business SEO to be found by Topekans with broken computers. You’re not worried about people in Tacoma, WA. They’re not going to be your customers, so there’s no reason in trying to reach them. This is where local search becomes more important.

Some small business SEO experts will tell you that keyword advertising and pay-per-click is the best way to go. However, depending on your industry and search terms, that can either be a shot in the dark or an expensive form of marketing. Before you give that a try, there are plenty of affordable search engine optimization strategies that exist for small business people.

Achieving your own small business SEO: When you’re just starting out, you may not have the budget to hire a small business SEO firm. So hopefully you have plenty of time. It’s actually fairly easy to manage the basics. For instance, when you produce your website, make sure you follow proper search engine optimization techniques — using proper keywords in page titles, sub-heads, and throughout body text — and build backlinks by leaving comments on various blogs and websites.

In his book, “Crush It,” Gary Vaynerchuk says that we should be prepared to spend a few hours each day on building backlinks. While many of us don’t have the time to spend a few hours doing this, it’s still important to put some time into it. Even if you only allow yourself enough time to put in three comments a day, you’ll have 100 backlinks within five weeks, which can greatly boost your small business SEO.

When is it time to hire a small business SEO professional? Eventually you will reach the point where you just don’t have time to put into your small business SEO. The time you took to submit those three comments, or the two hours you had been allowing yourself are now being taken up with other marketing, selling, meetings, fulfilling orders, and completing projects. You know your small business SEO is important, but you just haven’t had time for the last several weeks.

This is the time to start looking for a small business SEO professional. Presumably when you’re out of time to do it, you’re also reaching a success plateau which you’ll have a hard time moving off of if you can’t devote the time to your optimization efforts. A small business SEO professional will not only devote the time that you don’t have anymore, but they have been able to keep up with the latest developments in the technology and techniques. They’re reading the latest articles, they’re using the latest tools.

If you try to catch up, you could have a small learning curve you have to overcome before you’re ready to start your small business SEO efforts. And if this is something you continue to put off, you’ll either have a bigger curve later, or you’ll eventually start to slide back off the front page.

Hiring a small business SEO professional allows you to stay focused on those activities that make you money, rather than the ones that will detract from them.

Search engine optimization is going to be crucial if you’re trying to build your online brand, and attract local customers. While you can do most of the work yourself, you ideally want to get to the point in your business growth that you need to hire a professional to handle it for you. Regardless of what you do, small business SEO is going to be important enough to you that don’t want to ignore it.

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Dave Krygier asked:

Are you involved in a small business that revolves around local or regional traffic to save the sound of the cash register? If this is the case and you haven 't fully optimize their business to local researchers, then this article may get you moving in the right direction. Years and years ago on the web wild, wild, all we had as small business owners to drive new traffic were the Yellow Pages physical, offline media and search engines as early Alta Vista, Webcrawler , excited and Yahoo. Companies hadn 'Yellow Pages; t imagine that would be great to fix their online directories. From the time that we started it three or so years until finally I imagine and carry out online listings online world. Even then they didn 't make it easy for us and overcharged, thinking that this model would be a new revenue stream and would come all retailers and service companies operating, beating a path to their door. Today the 's online environment is much more conducive to attracting local researchers to its Web site, to phones and the front door. Small business owners need every advantage when it comes to bringing in new business. The local search marketing not only enhance their existing marketing, but allows consumers to laser target you may never have been achieved before. To maximize and optimize your small business for local search, consider these four tips: 1. Optimize your website and email for mobile applications. Since most people have today with wireless web enabled browsers, you need to be accessible and visible when the researcher comes with its market.2. Make it as easy and simple as possible for your prospects to find you. The directory includes multiple listings on multiple, more search terms and keywords that pertains to your business. Go for the free listings first and then add a paid listings once you've determined that the site is sending traffic.3. Use the phone and email it across the landing and contact with pages. Some people prefer email to phone and others like me, smile and be marked if we make a purchase hot straightening now.4. Buy Domain Name short redirecting the researcher to the pages of the Home Page or landing. Domain names are relatively cheap and can be had for around $ 10 per year. This is one of the best ways to try and follow their listings to see which produce the most traffic. Using the local search is not that complicated. Take the time to plan and then execute the plan within 30 days and you 'following, ll be on the way to bring new eyeballs and visitors to your website and front door.

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Small businesses do not often have large budgets. Thanks to the Internet, small business marketing can be a huge success, even without big dollars behind it.

Small business marketing can benefit from new trends in general marketing. These trends point to methods that are inexpensive, innovative, and online.

One of the key online options for small business marketing is search engines. The cost of submitting your Web site to a search engine is minor, but there are some considerations to be made:

1. Your site must be optimized with keyword phrases. Search engine optimization is achieved by including keyword phrases that apply to your company. These phrases must be present enough times to draw the attention of the search engines to your site.

2. Since most small businesses focus on their local market, you should aim your advertising efforts at your local audience. Users have recently begun pushing for better local search capabilities and most search engine companies are responding. Statistics have shown that 74% of Internet users perform local searches. Your keywords should reflect your locale and you should look into local search engines and directories, like your local Yellow Pages, Google Local, Citysearch and others.
If you are a local merchant and your intention is to sell products on the web, one of many tactics is to build your online ads around local content to increase your click through rate.

3. Speaking of local searches, newspaper Web sites have become the top portal in their local areas, especially among the coveted 18-34 demographic. Traditional newspaper advertising is generally beyond most small business marketing budgets, but the online versions offer more affordable ads on the “back” pages – those that are not visited as often but are rich in content.

4. Another exciting small business marketing method is the weblog, or blog. A blog offers your business a good way to have an inexpensive, two-way conversation with your customers. Write a blog for your Web site to give your customers and prospects an additional reason to visit your site.

5. Podcasts are among the newest small business marketing techniques. A podcast is a multimedia file (think radio broadcast) distributed by paid or unpaid subscription over the Internet. Podcasts offer you a direct way to tell your prospects how your product or service can benefit them.

6. Many small businesses can use online seminars or demos, also known as webinars, to demonstrate and promote their latest products. Online demos are an ideal tool for small business marketing because they are relatively easy to produce and allow you to reach a wide audience without ever leaving the office.

7. A strong online presence is a critical component of any small business marketing campaign. Why? Because the Internet offers advertising options that are relatively inexpensive. Because 87% of consumers research purchases online before they buy. Because 63% research online and then visit a bricks and mortar store to complete a purchase. And because demographic trends show that the most desired customers are most accessible through online means.

By: Barry J Byers

About the Author:

About Barry Byers

Barry is a co-founder of small business marketing agency, Wolf21and co-director of training of Search Engine Academy Montreal and Toronto. Barry teaches 2-day beginner, 3-day advanced, and 5-day all-inclusive “hands on” search engine marketing workshops in the Greater Montreal, Quebec and Greater Toronto, Ontario areas.

About WOLF21

WOLF21, created in 1996 is a certified marketing representative (CMR) and a member of the Yellow Pages Association (YPA). The company is also certified in Advanced Search Engine Optimization and Pay Per Click Advertising. The company offers National and Regional Yellow Pages advertising program management and International Search Engine Marketing Services taking an important step in the convergence of Yellow Pages advertising and Search Engine Marketing. http://www.smallbusinessmarketingwolf.com

About Search Engine Academy The Search Engine Academy is the first search engine optimization training designed for people with little or no previous experience with SEO. http://www.searchengineacademy.ca

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A major hurdle for any new small business is attracting new customers. Getting the word out about your new product or service can be expensive, but there are some inexpensive methods that will have people finding your business in no time.

Get listed in the Local Search Engine Directories

Most people use the internet these days to search for businesses, including local businesses that they want to patron. Even if your target market is over 50, old and young alike are using the internet more and more to gather information on a business, before they visit or call. If you do not have a presence on the web, than you are missing out on a large number of potential customers.

A great way to be found quickly on the internet is to get listed on the Local directories for the various search engines. If someone is looking for a plumber in their town, they will generally do a search for town name plumber; for example, Philadelphia plumber, or plumber in Philadelphia. For that search, the search engines will display at the top of the page, a map of area plumbers and a corresponding list of these plumbers with links to their websites if supplied. If you list your business with the local directories on Google, Yahoo, and Bing, you will get listed on this map. Many people will choose one of the businesses from this map, especially if you have it linked to your website.

EzineArticles – Article Marketing

To further take advantage of your internet presence, you can submit informative articles to online article directories, such as EzineArticles.com and articlesbase.com. These article directories and others allow their articles to be reprinted, as long as they are kept intact. So if you write an interesting article on your area of expertise, with a link back to your website, this could be reprinted all over the internet. The more links you have back to your website, the higher it will rank in the search engines, and the more people will be able to find your business.

Rent Space on a Billboard

With the wide variety of marketing options available today, some forms of advertising have become cheaper. Renting space on a billboard is not extremely expensive, depending upon location, and can be used to increase awareness of your business. With a little creativity, a billboard can create interest and intrigue for your business. Provide little teasers about your product or service along with either your web address or phone number. People will visit your website just to see what you are all about.

So What Next?
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