17
Sep

If you are a small business owner reading this article, you are probably looking to enter the world of online marketing and advertising.  Even if you didn’t set up a business website yet, you are thinking about it and considering your next strategy.  Having an effective plan of action is one of the most crucial rungs on the ladder to success.  Your plan outlines the way you intend to get your business name out there to attract customers to your website.  Now that you’re ready to develop a strategy, it’s essential to study SEO techniques before you get started.  The letters SEO stand for Search Engine Optimization.  SEO refers to the strategy that will push your business website to the top of the major search engine results.  Skilled SEO strategies and techniques are the key to success for your small business for several major reasons.

A common-sense reason to use SEO strategy is to get your business name out into the world so people know about it.  Consider the countless websites on the internet today.  It makes you wonder how many websites only a few people will ever see.  Is there something wrong with these websites?  Are they bad websites with little to offer?  The bottom line is visibility does not relate to how good the website actually is.  A poor website might soar to the top of a search engine list while a terrific site could get buried at the bottom of the results.  The biggest reason one website gets recognized over another is because the top website has better SEO.  Thanks to SEO strategy, the website climbs to the top of the search engine results while the competitors lag behind.

This leads us to the next SEO strategy and whether search results are only good for visibility.  The answer is both yes and no, since SEO is rather like a cycle.  It is crucial to post plenty of articles and blog entries on the internet with content related to your business.  They must include relevant keywords for your target market to attract attention.  These techniques are imperative to get noticed by the search engine bots crawling around the web to gather info.  Once you get on these lists, more people will see your business offerings and click on your website.  As you get more hits, your site creeps toward the top of the search engine list.  The higher you get on the search engine results, the more hits you will receive.  You can easily see the SEO cycle and how it feeds itself.

For those just getting started, SEO strategy can be very difficult to understand.  It is essential to have web specialists assisting you in getting your business website to the top of the search engine lists.  Successful online marketers study keywords to know which ones will work and which ones won’t.  The higher your website ranks, the more people will visit it.  Web marketing specialists increase your website visibility to make your business more relevant and profitable.

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05
Aug
Jared Blake asked:

Many people ask me, what exactly is SEO? SEO is the abbreviation for search engine optimization. SEO consists of many techniques, that you apply to your website to help influence the search engines to not only rank your site with a higher ranking, but more importantly to rank the keywords you have carefully chosen that are relevant to your site, to list higher in the search engine listings. The bottom line here is to drive more visitors or traffic to your website, in order to increase your potential long-term customer base and profits. It will not be enough to build a website, and submit it to the search engines, then sit back and wait in hope that visitors will come. Trust me from experience, nobody will come. Building a website is just one of the many jobs you will encounter in working towards a successful and profitable internet business.

If an internet visitor is searching for Nike golf shoes and your website sells Nike golf shoes, you would want your website’s listing to appear somewhere around the first two pages of listings on the major search engines. Currently on Google there are 1,960,000 listings for Nike golf shoes. Studies show, that most web searchers rarely look beyond the first or second page of listings. Therefore, it is critical your site listing is somewhere on the first few pages of the search engines, Otherwise, your site’s listing will become a lost speck of dust in the vast internet highway.

You must find ways to drive customers to your site, if you are going to have any chance in making profits from your internet business. SEO (search engine optimization) is the sum of techniques you apply to your website in order to make this happen. Many factors are involved in SEO. You must do well in all SEO factors, in order to get the highest possible rankings for your website listings.

Currently the three major search engines are Google, Yahoo and MSN.

Google is currently considered the “Big Daddy” of the search engines, with millions of searches conducted daily. Google also provides primary and secondary search results for many of the other internet search engines. It would be very beneficial if your website were to rank high on the Google search engine.

In SEO, we are concerned with the natural or organic search results provided by the search engines at no cost to the website owner. This is different from a pay per click campaign that involves bidding and paying for website traffic. Website owners may want to utilize pay per click campaigns along with organic results, or until the organic SEO techniques are providing you with the desired level of traffic. Of course all this will depend on the budget you have allocated towards website promotion.

Here is an incomplete list, a non-comprehensive list of some of the basic factors involved in SEO: onpage optimization which includes, keyword targeting, writing search engine friendly code, title tag and description meta tag, keyword placement, keyword density, relevant content, H1 and H2 header tags. Offpage optimization which includes, link popularity, reciprocal or back links, inbound or one-way links, anchor text with keywords. Other factors to consider are articles, blogs, podcasts, understanding and using robots.txt, submitting your site to the key search engines, converting your visitors into buyers, and many more factors are involved in SEO.

Hopefully this quick overview will provide you with a better understanding of “What is SEO.”

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10
Dec

There are many freelancers and small and medium business owners that want an active presence online. In this competitive world, it is impossible to survive in this world without getting access to both the physical and the online market. People who focus on only one of these are bound to fail. The number of online customers is equal to the number of physical ones. The intention of internet marketing is marketing your business, service or firm on the internet. These strategies go a long way in luring customers. Web promotion experts abound the market, and it is profitable to get the service from them as they are light years ahead in terms of skill and knowledge.

The key to internet marketing is to get your website is optimized for major search engines. Unless it is optimized, there is no scope for having an active presence online. The steps involved in this include keyword development, providing backlinks etc. You need to focus on a specific set of consumers. The keywords that you choose to insert must be inserted keeping in mind. If you want a big consumer force, you need to up the ante so long as web marketing is concerned. Providing solutions through the use of targeted keywords should be your aim in marketing. The better you market yourself, higher the quality of traffic that will visit you. This may lead to a phenomenal increase in sales. This has the ability of transforming your bottom line and boosting profitability. Also SEO friendly website design holds lot on importance in your website promotion strategy.

Without internet marketing in today’s age, businesses cannot succeed. The SEO services has become such a big phenomenon worldwide, there are many companies that are serving small and medium business in their promotion campaigns, with separate teams dedicated for the same. With the spread of technology, the whole world can virtually be at the same platform so long as selling and buying is concerned. People from Asia can buy European and American goods over the internet and sell them services. In order to display to the consumers, what type of goods to buy, internet marketing is necessary. Internet marketing allows you to sell goods or services in a better way. It builds your reputation in a market which has hundreds of competitors. In fact the use of internet marketing can give you an edge above your competitors as you will have access to both online and physical consumers. This edge will go a long way in ensuring that you stay ahead of the masses and succeed in your endeavor.

Internet marketing helps consumers to know and understand you, your product/services and your vision. It is the process of internet marketing that makes loyal customers. You must have notices this trend among many people: many people will be comfortable buying the choice which is marketed more on the internet or television. This goes a long way in proving that the credibility of your products and services will receive a boost due to internet marketing.
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