Jason Kay asked:

No matter what your place may be, is a common belief that marketing your business effectively can be somewhat of a headache that requires a considerable amount of planning, time and more importantly, money. When it comes to small businesses, effective planning is a must to help your business to thrive and stay ahead of competitors. Without a careful marketing campaign in place, your business could not only go unnoticed by your target market, but you can lose out on sales to other similar businesses. There is a misconception that marketing is more or less the same as advertising and is something that can be completed by just about anyone. Although the market is incredibly easy to understand and apply to your small business, advertising and marketing your business are completely different and are vital to help your business grow and succeed. Adhering to the following steps, your business will not only benefit from a more thorough marketing plan, but also making more aggressive in their current marketing strategies. Devise a clear plan: Before getting into the routine with any marketing campaign, it is essential that you are clear first what your goals in view of its small business marketing. Identify who is to make sure you get optimized results and identify your target market what they are sure the needs of these customers that their products and services, marketing plan, serves these requirements. List your small business: The directory listings on and offline are a great way in which to optimize your business' exposure. Yellow Pages, business directories and even local online business directories can help you target the local and further afield to customers (depending on your location and capacities). It is extremely beneficial to add listings on and offline as often, when a client seeks a business in a directory off-line, often check the web for more information. Make sure your listing is clear, concise and be creative with what you say about yourself. It is always beneficial to investigate how other similar businesses have listed their services for some ideas. Distribution of press release: Press releases are a great way to get free advertising and what 's more, you do not need help from a PR company professional to use this medium. Writing your own press releases and submitting them to various blogs and websites with links added back to your site, you can help increase your company 's knowledge of backlinks which in turn will increase your page ranking in the engines Search. Optimize your website: It is often advantageous to place monitors in view of its content, design and features. Keep your site up to date with current trends or trends that are used in business competition, and ensure that SEO (search engine optimization) is applied to the entire site to help increase your page rankings and traffic. Check the functions of your site and always make sure that it is easy to navigate confusing because the sites will only result in lost sales. Sign up at social sites networking such as Twitter that can link back to your site as a way in which to notify consumers of their presence, increase its presence on the web and also help drive visitors to your site. Customer Contact: Many small companies occasionally experience a decrease in sales is often due to lack of communication with their customers. Submitting newsletters or letters monthly or quarterly e-marketing, you can remind your existing customers services, notifying them of their promotions and potentially even get new customers if your newsletters are passed on. Monitor your progress: Through the duration of your marketing campaign, it is imperative that you monitor your progress and clearly identifies what works and what does not. Often, a business that continues to lose money with an ineffective strategy without investigation into why no work or how it can be altered. Not every marketing strategy work for your small business, so eliminating those that hinder rather than your business is crucial. Effectively marketing your small business is essential to gain the success you want, but make sure that all bases are covered, you could reap some unique advantages. Marketing is a board spectrum and these methods that work for your business can not work for others, and vice versa. However, understanding the needs of your target market and aware of how these needs can be made effectively, with guarantees for the success of its marketing efforts.

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Karen Scharf asked:

Facebook is an excellent tool to add to your marketing plan small business. A big mistake that many businesses incur when it comes to social media like Facebook locates is the belief that these sites are only useful for large companies with big brands. Facebook really can be a great marketing tool for small businesses in the business of all shapes and sizes. Now, Facebook is the site's most popular social networking media on the web. Facebook as' the official fact sheet s, there are currently over half a billion active users of Facebook, 50% of whom connect to Facebook on any given day. The average Facebook user is connected to 80 pages, groups and community events, and he or she creates 90 pieces of content every month. There are more than 30 billion pieces of content such as web links, news, blog posts, notes, photo albums, etc.. Facebook shared every month. So as you can see, if you're interested in adding social media into your marketing plan small business, Facebook is quite possibly the best place to get started. Facebook is a great place to increase confidence and authority on the Internet. Adding a Facebook business page, is also a great way to promote your business and connect with customers and prospects on a more personal and more accessible. Not to mention, your business page will give you more opportunities to appear in search results on Facebook. Although there are of course some work associated with creating and continuing a good Facebook page is well worth it in terms of marketing. Here are some tips for creating your Facebook page small business. ** Start a Facebook page for the business the first thing you need to do is create a business page. This is relatively simple and all it involves is visiting the Facebook advertising that section, creating a page, and putting up some information about your business. If you want something a little more elaborate, such as a landing page customized for new members, you might need to hire a consultant to help you out. But if the plain Jane version is OK with you, you'll be able to set its own page in less than a day. You can add the contents of the small business marketing your Facebook business page, such as pictures, press releases, videos, blog posts, and any other relevant information. You also need accurate contact information and website and a clear description of what your business does and for whom. ** Start interact once your page is up and all information is accurate, the next thing to do is start to interact with their friends. Encourage your friends on Facebook to "like" their Facebook business page (this was referred to as "becoming a fan") and share your page with your friends. You 'll need to set the daily updates that may include promotions, blog posts, and any other relevant company news. The most important aspect of using Facebook for marketing is the ability to engage with their customers. If you leave comments on their Facebook business page, always answer back. Visit their customers' walls and Facebook leave comments there too. Cree open, forward and backward, communication with customers and prospects, and let your Facebook friends to interact and experience their customer service too. ** Promote your Facebook page that the last step to having a successful site Facebook is letting people know it exists. You need to spend time promoting his Facebook page to contacts and personal partners. Be sure to attach a device to your website homepage or blog. If you have a business of brick and mortar you may want to hang up a sign asking customers to visit you in Facebook. Add a link to his Facebook page in their email newsletters in your Yellow Pages ad in local newspaper ads, etc.. You may even consider offering some kind of incentive, such as a special discount or a coupon to customers who "like" you Facebook.Facebook is a highly valuable tool to add to your arsenal of marketing for small business. A Facebook business page allows you to create community interaction with customers and prospects and create content that can be shared virally. If you're looking for a cheap tactic to increase their name recognition, consider adding Facebook to their marketing plan small business.

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