You know, strangely the biggest issue we often face when SEO’ing a new client’s website is their Content Management System.

That’s why we nearly always insist on an SEO Audit before we do anything! CMS systems can make or break your ability to properly optimise your site for search engines.

And it really doesn’t matter how big or small your business or your website is. We’ve been limited by what we can optimise from sites as big as the State Government, major corporates, right down to SME’s.

Usually the biggest issue we usually face is the lack of independent control of Title Tags, Headings, Navigation, bread crumbs, page URL’s etc. It drives us mad.

What this means is that we often find a shared ‘variable’ is created which means the title tag, is the same as the navigation link, is the same as the Page heading, is the same as the breadcrumb (if one exists) and finally the page url. Check out Business Victoria’s website for example.

See the connection?

I’m not going to debate the merits of an Open Source vs. Propriety CMS so here’s a basic 8 point Check list to cover off when selecting a new CMS for your next build:

1. Full and independent control over Title Tags, H1 headings and meta descriptions. This is simply critical; if a CMS vendor wants to charge you extra, go with someone else.

2. Ability to create new pages on the site. This is critical too! You don’t want to have to contact you developer every time you want to create a new web page. You also want to be able to adjust the structure or move pages within your site without breaking it.

3. Control over image alt attributes. This is where you can accurately describe what an Image is for search engines and accessibility reasons. You should also be able to easily embed YouTube videos if you want to.

4. Custom anchor text. You must be able to change link text to something meaningful, so when you create a link to an internal or external web page ensure you’re able to create links like this: “learn more about our widgets” rather than horrible long links like this: “learn more about us here: www.your-site.com/company/about-us.html”

5. Clean URLs (without session parameters, Id’s). What looks better to you (and makes more sense about a page’s topic or theme)?

www.your-site.com/company/about-us.html or


6. Breadcrumbs. These are really helpful for two reasons, 1. They allow humans to reference where they are on your website and 2. They provide search engine robots a clear picture of the structure of your site and allow another way to robots to find all your content.

7. Auto XML Sitemap generation. This is a nice feature (but not critical). Every time you create new content (or a web page) an XML sitemap should be generated and updated automatically helping Search Engines find your new content quickly and easily (provided you have a Google WebMaster Tools Account for your site and you tell Google the Sitemap is there).

Speaking of which, a great CMS system will allow you to install Google Webmaster Tools Verification meta data into the home page header, as well as install your Google Analytics tracking code in the footer for every single page on your website. In a perfect world, it would also include provision to add a Google NOODP tag etc, Google Website Optimizer script and more.

8. 301 redirect Handling. This enables you to redirect pages from your old website (or broken Pages/expired content on your existing site which have may have been indexed by Google and other engines) to relevant new pages in your site.

If you’ve got any others, or would like to critique/recommend the CMS you’re currently using – feel free to post a comment below!

Comments Off on SEO Friendly CMS? What to look out for
Julian Lee asked:

SEO (or search engine optimization) means improving the visibility of your site in search engines or organic (unpaid) search results. SEO is a form of online marketing that allows your website to be seen by both search engines and visitors. Successful SEO marketing means one of the first places in the search list in accordance with the keywords. SEO may include various types of search such as video search, image search, local search, and vertical search. The more frequently your site appears in the search results, the more visitors you have.

When you choose organic SEO, you should know about white hat techniques and black hat techniques.

All kinds of deceive like fake backlinks, too many links in the footer, hidden text are black hat techniques and you cannot go too far with it as search engines are clever in detection of a fraud.

Usually SEO campaign contains some organic SEO techniques.

Website analysis that involves analyzing internal linking, generated code, basic SEO rules for pages, like file names, anchor text, subheadings and so on.

Keyword research and keyword relevancy: fresh content should be based on a list of keywords and they must be checked for relevancy.

Information about planning and content developing: the correct use of the keyword list and linking between articles.

Use proper linking as it will help you to push forward your content and your site will be indexed by search engines.

Watch your competition and analyze Google reports. Keep in touch with your market and stay ahead of your competition using tools like Google Insight for Search, Google Alerts and Google Trends.

The main task of the SEO process is to make your online promotion of your website more effective. Due to SEO any online business may become more successful and visible in search engines.


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Mica Galleb asked:

SEO or Search Engine Optimization is the term that refers to a procedure that improves your site’s rank and searcheability on the net. Simply put, SEO makes your site very easy to access because it appears high in search results. Instead of focusing your efforts on marketing campaigns, optimizing your site is an effective way to bring your site to your customers or online shoppers.

The traffic of your site can be generated through natural means. Meaning people actually search for words or phrase related to your site. A searcher types the words of phrases then the search engine comes up with a long list of sites related to the words or phrase you have type. It is the top three sites that shows usually get the most traffic. Your goal should be to place your site at the top three of Google search results. So it is important to employs all SEO strategies to make this happen.

Traffic or the number of people visiting your site can also be obtained through artificial means through PPC or pay per clicks. The higher the traffic to your site the better it is for your business because these visitors are your potential clients.

Whether or not you are doing something to your site to rank, search engines will still rank it for anything. Traffic obtained by your site might not be relevant so that your site’s bounce rate is high meaning people don’t stay viewing your site so it’s conversion rate meaning whether your site’s visitors buys your product or services, is low.

If you want your site to rank for a keyword or phrase you should actively use the keywords as anchor text to link to your site. As a suggestion choose high ranking words or phrases with low competition as your keywords. Once you find the right keywords or phrase include it in your URL, meta tags, labels, or anchor text when doing article submission or blog commenting.

SEO techniques take time to learn and apply. Every now and then do research on how to pick out the most ideal words or phrase to use to optimize your site. When employing optimisation to your site, don’t expect for ranking to come immediately as this takes sometime or some weeks if you will for search engines to index what you are doing. Just remember to do search engine optimisation gradually and consistently soon you will see your site ranking improve.

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