02
Feb

Ask yourself: Are YOU leaving money on the table? If you are, you’re far from alone. Read on to find out what you can do about it?

Small business marketing has changed. Yet all too many local businesses are not taking advantage of the plentiful tools the internet has to offer. There are ways to cut your advertising expenses and increase your revenue that will be fairly easy to implement and that will cost you far less than what you’re probably paying for advertising right now. Advertising that doesn’t really deliver in most cases.

What ARE you paying for advertising? And what ARE your results?

I’ll give you some time to do the math…

Don’t leave all that money on the table. That’s not the smartest thing to do even in times of plenty. And when the economy is going through challenging times, like it is right now, leaving that money behind could be fatal to your local business. It could mean the difference between making it and finding yourself belly up.

So what can you do?

An easy way to get started is by doing or getting a check-up of your website and your local business marketing system. Find out where you’re missing out on turning website visitors into customers. Find out where you’re spending on advertising that doesn’t get the kind of results — or any results — you’d need for it to earn its keep, or give you a decent return on your investment.

And then, start putting together an action plan to stop leaving all that money on the table. Chances are it won’t take THAT much.

Here’s the key to increasing your profits almost instantly

Chances are that you — just like most small business owners — already have the virtual real estate you need, i.e., your website.

So start there and work on getting the best return on the investment you’ve already made. In most cases, all it would take to get you started is some tweaking to incorporate three steps that are neither expensive nor very involved:

1) Get more visitors

The first thing you should do is optimize your website so you will get found more easily — and get more visitors.

2) Capture your visitors

No, there’s nothing sinister involved. All you do is offer your visitors something of value and convince them to sign up for your mailing list. Of course, you’ll have to put the needed system in place so they can actually sign up.

3) Turn your visitors into customers, and your customers into regulars

Once they’re on your mailing list, communicate with them and build a relationship with them by providing them valuable and interesting information. This is important so they’ll read your emails. And don’t forget to invite them back often — with irresistible offers and other great special deals.

When you do these three things, you’ll quickly find that your revenues will grow — at very little cost to you. And if you want to take this trend even further, you can, by incorporating additional online small business marketing tools into your repertoire.

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