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May

SEO basics are actually rather complicated for many people outside of the search engine marketing industry.  Most search engine optimization professionals will either educate their clients on SEO and SEM, or they will simply refrain from using these terms.  However, if you’re trying to increase traffic to your website, you need to understand SEO basics in order to be successful with any type of internet marketing campaign.

SEO basics: Guide for Laymen

Like an investment banker attempting to hoodwink a potential investor, SEO professionals throw industry slang around in order to confuse and misdirect clients.  When you’re trying to improve website traffic and achieve more conversions on your site, you need to understand what SEO is and how to apply it in order to avoid being ripped off. Essentially, there are two types of SEO:

On Page Optimization.  This refers to the actual structure and content found on your site.  Things that will be appealing to consumers are also appealing to the search engines and so on-page optimization should utilize relevant titles and keywords, simple navigation processes and high quality content.

Off Page Optimization.  The relevant keywords and high quality content that you provide on your site should be showcased out in the rest of the “internet world.”  Off-page optimization involves your website’s relationships with other websites and is implemented through search engine marketing techniques such as article marketing, social media, video marketing, blogging, and many other techniques.

When you need to increase traffic to your website, understanding SEO basics is essential not only to get that traffic, but to improve the quality of that traffic.  After all, thousands of visitors per day to your website ultimately means nothing if they don’t convert to a sale once there.

In order to get this highly relevant traffic, you need an SEO or “Search Engine Optimizer”, as professionals in the industry are called.  Because algorithms used by the search engines to determine your results page ranking are exceedingly complicated and subject to frequent changes, SEO basics begin with understanding that it’s best to use a professional SEO company.  Outdated SEO practices or shady SEM techniques can actually get your domain banned from the search engines.  Therefore, a good strategy for success is to understand SEO basics and leave the implementation to an SEO professional.

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