27
Jul
Vitos Seleckis asked:

SEO (Search Engine Optimization) refers to techniques for increasing search engine traffic for your site. There are numerous techniques to achieving this, some tend to be easier/less frustrating than others. Briefly, SEO increases your presence on search engines which increases your traffic numbers. Appearing as number one for certain keywords is frequently the goal of SEO efforts.

A fantastic first step is to ensure your blog is already SEO optimized correctly. Make sure you use appropriate meta keys and meta descriptions so search engines can spider your website correctly. Once this is done you do not have to worry about it again. Whatever your website is about make sure your keywords, title and description are all relevant and targeting your area of interest. Your meta description and title will also be shown in search engine results so make sure it is relevant and correct.

Furthermore, make sure you write good, original content. Copying content from other sources will get you penalized by search engines. Search engines have become highly developed and intelligent. Their goal is to offer the most relevant content to their users so showing duplicate content is not in their interest. Thus, if you merely copy content you will be penalized and marked down in the search rankings.

Building links is the next step once you have optimized your website correctly and have written good, original, content. The amount of inbound links your website has is one of the most important ways a search engine determines how good your website is. If your website has more links than another one, search engines will rank your website higher. Writing good quality, keyword rich content will result in this process happening organically but it may take a while for search engines to find you. However, if you want to see faster results you may want to try some of the following techniques.

Firstly, write original content and submit it to article directories. Sometimes it can be difficult for your articles to get accepted as they must be reviewed by human reviewers. However, for every article that you get accepted, you will also get a couple of links back to your website. Search engines really like this. You should see SEO as a game – always trying to get quality links from good websites.

You can also manually build links to your website by commenting on forums and blogs. Many blog owners and forum admins will allow dofollow links to your website. Dofollow is the colloquial name given to links that search engines will take notice of, compared to nofollow links. Nofollow was created because SEO marketers used to spam/pay for links which meant you could increase traffic dishonestly. Search engines will ignore nofollow links and you will not get any SEO benefit. Why not spend some time finding blogs that will allow you to link to your site? This will benefit the SEO of your website, increase your online presence and will allow you to network with your fellow bloggers within the blogosphere. Your comments should be genuine and relevant to the content. In most cases, writing something self-promotional will not get approved and you will have wasted time and effort. You should always be a productive commenter.

Social bookmarking sites are also a good way to increase your SEO. Do not spam your website too much as admins for the sites will most likely block your website. But similar to directories, book marking your website will get a link from a quality site. If a site is well established, search engines give you more SEO benefits from getting a link from there. In other words, having a dofollow link from a popular online book marking site is worth much more compared to a link from a small site.

One last tip is to submit your site to directories. They can be troublesome to set up but if you get a link from a directory it will eventually improve your search engine ranking. A lot of the directories have high page rankings. Although there are usually various submission options. There tends to be many different payment options. Generally they are: paid, free with reciprocal links and free. If you can pay for links (although they can be quite costly) then you will see your website fast tracked into the directory. If you go for a free link then it can take months to get accepted. Reciprocal links are not necessarily beneficial for your SEO (these aren’t given credence like one-way links). These may be beneficial for referring traffic but for SEO purposes these are not as useful.

If you follow the above hints and tips then you should see an improvement in your search engine rankings. You should also definitely use search analytics for reporting the search engine traffic and carefully managing your efforts. This way you will be able to see what has the most benefit and what you can focus more on.

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