Louise Barnes-Johnston asked:

& lt; br/& WP; The réseautage is important élément of the marketing of the small companies, à the time on line and off line. With so much d& #39; companies in string for l& #39; attention, it can seem almost impossible to ensure you that après l&amp will remember a long time; #39; événement. C& #39; because everyone is done à little près the même thing – you thus owe être différente. Here some small things à to test: & lt; strong& WP; & lt; br/& WP; N& #39; do not go là to sell & lt; /strong& WP; & lt; br/& WP; C& #39; because à is énorme  little près everyone is là to sell. When you speak à new contacts, même if you know that you have a product or service which would be idéal for them, résister à temptation d& #39; to go in a sales leaflet of sale, then it. Instead of that, the practice étant nonchalante and d& #39; to offer to send an article to them which can être d& #39; intérêt, or détails of something which could help you. & lt; br/& WP; & lt; strong& WP; Connect People & lt; /strong& WP; & lt; Br & lt; br/& WP; /& WP; Law like a  “introduction”. Often, the small companies with complémentaires offers of work can référer à l& #39; other or d& #39; to carry out joint promotions without going itself on the feet, for example. a dA©corator and a gardener, one GOES and an accountant, a florist and an organizer d& #39; événements & lt; br/& WP; & lt; strong& WP; To offer l& #39; helps -. être authenticates & lt; /strong& WP; & lt; br/& WP; Because people are usually if occupé à to try to transmit their message, they often does not think à to put questions about the needs for l& #39; another person. To be réellement intéressés by the façon of which you can help them goes certainly you démarquer of crowd. & lt; strong& WP; & lt; br/& WP; Follow-up après l& #39; événement & lt; /strong& WP; & lt; br/& WP; C& #39; the majority of the networkers to forget to make or d&amp are the part; #39; to obtain any à fact wrong. Après événement qu& #39; they is to add the charts d& #39; businesses qu& #39; they collected à a pile more and more, or they use the coordonnées to send promotions by email the spam and the expéditeurs. à ? the continuation d& #39; a  “Nice to meet you & #39; e-mail or, better still, an handwritten note in the station, is à the time polished and respectful. & lt; br/& WP; To do only one of what précède will make you différente majority of your networkers compatriots; to do all d& #39; between them to ensure you that you to recall, a long time après l& #39; événement.

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maxhalle64 asked:

My hosting company got hacked can sue them.

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Caterina Christakos asked:

When creating the marketing campaign for your small business, it 's crucial to understand the distinctions between features and benefits. You may be surprised by how many business owners are unfamiliar with these concepts and even get confused with each other Given the fact that most customers make the decision to buy based on benefits, not having a grasp of these issues can be harmful. The characteristics of the features are real aspects of the product or service you sell. For example, let 's say you making and selling jewelry, the characteristics could be crafts, beautiful colors, custom designs and high quality materials. Or, let 's say you' with reference to a personal trainer, the characteristics of your business could be specific programs, flexible hours, different levels of training intensity, and access to their mastery of skills. These things can have an advantage for its customers, but there are advantages in and of themselves. You can list these features in their marketing materials, but shouldn 't be the primary selling points. The advantages of the advantages, firstly, are the primary selling points for a product or service. The benefits can be complicated, but basically, when your customer asks, "What '" s in it for me? "That 's the question of the advantage. Your answers to this question should give you a pretty good idea of ??what the benefits of your business. Specifying the nature of their business-for example, craftsmanship, quality materials, and so on-can make your product sound good, but it doesn 't point of why your customers will purchase you. For benefits, there is always an extra step beyond the features. Continuing the example above, if you make jewelry out of quality materials, the advantage is that your customers can give gifts of jewelry that have lasting significance. If you provide personal training programs customized, the advantage is that clients learn how to get fit in a way that is best for their lifestyles and body types. Ie the benefits are the ways in which your product improves its customers' lives. They can not always be aware of these benefits as they happen, but as the seller, it 's your job to know what your customers really go for your product. Find their benefits even after you have a grasp on the distinction between features and benefits, identifying those benefits can still be a challenge, and can only come with experience. Try to get a good feel for how your customers are responding to their products. Ask for reviews and testimonials, and even send follow-up surveys to buyers on your email list. Ask them how they used your product, how it made them feel, and what might have had lasting effects on their lives. Of course, it 's also a good idea to use what you are selling in your own life, so you have personal experience with the benefits of your product. In fact, if you're selling something that you don 't want to use, then the benefits can be questionable at first.

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James Ed asked:

There is an ongoing debate in the field of digital marketing on whether to go for pay per click website or ask for SEO based content. Many factors are there to consider this strange market trend. Some are afraid to change web designers while many others are just following mob.

Many people don’t opt for SEO based web designing in digital marketing because they themselves pay for Google AdWords and many have hired their friends and relative consultancies to work on their websites thus are afraid to let go of them. Instead of spending on pay per click, the same amount of money could be spent on the better development of their own web content to get better marketing results. For better working of SEO, he should be communicated properly about the demand of the web page by the company or search agency.

In Internet marketing sector, what one company is doing is considered equally good for its opponents, when in reality it is not the case. Following crowd should not be the right strategy for companies in the Internet marketing rather they should make their unique business model.

For any new comers, there are ways to make the one organic search agency in digital marketing. Many business and agencies fall for below mentioned rumors which created fear:

– For any organic search consultancy, Google AD Words don’t pose any serious threat. Thus no need to compromise the working of your own digital marketing company because of unknown threat of Google.
– Try to get hold of known and branded SEO to work on digital marketing, who could advise you on proper working of your website. Never trust every unknown SEO.
– Good SEO may charge high, but his suggestion would be equally competent. Thus it is common notion that professional SEO are expensive.
– SEO is thought of a difficult process but PPS is not considered easy too, so no need to panic while working with SEO.
– Initially SEO was thought of taking more time than PPC during Internet marketing search, but now with new and advanced features of Google consultancy, PPC is now taking more time as compared to organic search agencies.

On the other hand PPC is also beneficial in many ways for companies when:
– Starting new site
– Product near expiry or sudden cancellation scene
– Catering any specified digital marketing community
– Head on facing strong competitor
– Substitute for redoing shopping carts
– For difficult customers
– Other online links like MSN

Then when to use combination of SEO and PPC, rather developing full fledge SEO:

– Gaining know how of SEO
– When results are not specified
– Invest in areas which need attention
– Financial aspects
– Accurate search results
– Proper monitoring

These were just a few terms used in SEO and PPC.

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sakthi asked:

HI, j& #39; finished my BE (the EEC) in 2010, now I go à to join à a société of référencement is this good for my carrière

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Robert D. Kelsey asked:

There really is nothing more important than the inbound link if we are talking about getting a site listed well in the SERPs (search engine results pages). I have seen this proven, time and again, when a site will pop up into a high position with nothing other than a few links pointing at the site from other, relevant and important, sites.

It’s important to note that these links we are talking about are one way inbound links. These are not reciprocal links. They are also from sites with a high PageRank or importance and also the links utilize important keywords, i.e., the same keyword or phrase as the listing we are talking about.

Next in importance would be the title tag. I have also seen sites pop into the high listings simply from improving on the title tag. Of course everything depends on the competition levels, the higher the competition level, the more difficult it will be to get listings. I have had good luck with title tags in the 12 word range and using keywords within it that appear on the page within the body content.

I would say the most important things with the title tag is to make sure that the keywords you use actually show up in the content of the site. Don’t put keywords into the title tag that do not appear on the page itself. Always spend some time on creating a title tag that is relevant to that particular page.

Next in importance is probably the heading tag. H1 in particular. This should be the most important keyword for the page, and, be what the page is all about. It’s not smart to stuff this tag. I have no real proof that any number of words in better than any other, but in general I look at this tag as a title for the page and hence, try to keep it simple and under five words. Often one, two or three words is enough to define the page. Make sure you use the most important keyword for the particular page. Make sure this tag is defining what this page is all about.

Navigation can make or break you site. Javascript navigation looks really nice but it can’t be read by the spiders. Did you know that? I have seen many clients sites where the main home page gets indexed, but no other pages. More often than not this is caused by the navigation being javascript and the engines never even finding any other pages. I like to repeat the most important navigation along the bottom of the page, horizontally and in a smaller size type. I like this for two reasons, one is gives the engines another place to find the links to the rest of the site, and it also allows for the user to click a link to the next part of the site they want to see, right at the end of what they are reading.

The text used in these links should be keyword rich and definitive of the location you are pointing at. Click here just doesn’t cut it. You want this anchor text to be informative and define where you are going. That is for the engines, but it doesn’t hurt the user either!

I might get in trouble saying that I think code attributes are important. Some folk just don’t agree. I have seen some sites rise in the listings after only changing (or adding) the alt= attribute on the image tags. Use your keywords, don’t stuff them, and make them relevant to what the image itself is. Consulting Logo is a better alt attribute than logo is.

There is a lot more, and it should be known that everything you do to optimize a site works together… there is no silver bullet, no one thing to do, no magic. It takes a lot of small steel parts to build a skyscraper. It takes a lot of code improvements and linking to build a website. Everything works together the same way 30 instruments can create a symphony, or a cacophony of noise!

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Are you, in the words of the song, “Busy being Fabulous?”, or are you busy telling everyone how fabulous you are?

If you’re busy being fabulous, you’ll be sharing your expertise with blog readers, email newsletter subscribers, Twitter followers and Facebook fans. You’ll be writing informative articles, recording great podcasts and videos to demonstrate how knowledgeable you are in your specialist area, as well as helping people who are just beginning their educational journey. You’re busy building great relationships for the future and are in this for the long haul.

On the other hand, if you’re busy telling everyone how fabulous you are, this means you’ll be broadcasting links to sales pages, pushing people to buy. You’re bombarding your social networking contacts with messages, without stopping to check their relevance to each group of people. Your blog posts and podcasts are often little more than sales pitches you can’t even be bothered to disguise.

When you’re keen to get your message out to as many people as possible, it’s easy to get carried away and send out emails or tweets that are only about your latest promotion. It’s far better to keep the ratio of valuable information: promotion tipped in favour of providing great value for your followers, readers and subscribers.

You only need to think about which sort of person you prefer to connect with, to realise that it’s the messages from the information givers you enjoy reading. And if the tips in those emails are followed by a short promotion, you forgive them because they gave you the good stuff first!

The same principles apply in the offline world too! Giving talks to networking and other groups of people in your target market is an excellent way to show how fabulous you are, and how well you know your subject. I’m sure you’ve experienced the ‘seminars’ that didn’t contain any real how-to information as the speakers were too busy plugging their businesses. I bet you wouldn’t rush to hear them speak again, would you? Nor would you rush to buy anything from them…

By contrast, remember the other kind of speakers you’ve heard; the generous speakers who do share valuable nuggets with their audiences – have you noticed how quickly their events fill up? And do you remember the eager crowd at the end of the talks, queuing to buy their books or CD sets?

Getting the ratio of valuable information to promotion right isn’t hard to do, but it can make a huge difference to the number of interested prospects and new customers you attract.

So, which describes you the best? Are you busy being fabulous or are you too busy telling everyone how fabulous you are?

© Louise Barnes-Johnston, 2010

By: Louise Barnes-Johnston

About the Author:

Get your FREE copy of “10 Ways to Boost Your Business: How to get the stuff that really matters to you!” You can download it from http://www.simplybusinesscoaching.com and get access to monthly tips, practical advice and marketing ideas to move your business forward.

Louise Barnes-Johnston is a Business Coach and Social Media Marketing Adviser. She shows work-at-home business owners how to conquer the overwhelming aspects of running a business, and how to get started with social media marketing.

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Joseph Sanders asked:

There are claims that email marketing and PPC are making their comeback this year. Such SEO processes only a portion of the SEO market, but for me, there are five SEO strategies that will surely make a difference in your overall online marketing strategy. These strategies may not be new, but these can remind you to keep your SEO strategy aligned for the year.

Video Marketing: Consider how some pop stars gained fame and recognition through video sites. Video marketing doesn’t have to be expensive; you just have to be unique to make it viral. Many YouTube sensations aren’t great singers and performers, but their uniqueness made them popular among Web users. The conversion rate of YouTube was about 20 percent higher than the conversion rate of search engines. This cements the reality of the power of video marketing sites in providing site traffic. Even Vimeo should not be taken for granted because non-American Web users visit this site more often than other video sharing sites.

Social Media Marketing: Twitter and Facebook are showing no signs of slowing down, keeping SMO and SEO alive. Social networking sites are great tools for link building and many of these sites will continue to grow this year. Such sites seem to provide an everlasting platform of networking, and as long as these sites are alive and kicking, SEO is still on the go.

Blogging: As a major form of social media, blogging will still play a big role in today’s SEO. Considered as an extension of your company website, blogs can approach Web users in a less formal way, create a network through link building, and provide quality content to clients.

Mobile Marketing: The reason why Apple and Google can’t stop competing for mobile Web dominance is because they know that there is a profitable market in that sector of Web users. Many people spend time on the Web through their cell phones, and many website owners make sure that their sites are mobile-friendly. Other proofs of mobile market strength are the ubiquitous social media applications tailor-made for specific mobile phone companies.

Local Search Marketing: Everyone is going local, and more people seem to be relying on search engine power rather than on physical stores. That’s why businesses are now adhering to Google’s local listings and Maps existence. People want an existing business, and what validates their existence is a location on Google Maps.


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Nowadays, small business marketing strategies are all about high internet exposure. This should come as no surprise when considering that over 80% of today’s buyers use search engines to find products and services. Search engine optimization (seo) has rapidly turned into an extremely powerful marketing tool that many companies prefer to other marketing techniques. The great advantage of seo is that it provides a quick and efficient improvement of your website’s traffic rates. If you want your website to be listed at the top of the search engine pages, Wolf21 offers professional seo training Toronto Canada.

You’re probably wondering why is seo so important to your small business marketing strategy. What’s the big deal about being at the top of the search engine lists? Here’s an interesting fact that should put things into perspective: 9 out of 10 users don’t go any further than the third results page to find a product or service. And if you think about the fact that almost 8 billion searches are performed every month, seo suddenly becomes a whole lot more important to your small business marketing plan. Here at Wolf21 we provide the best seo training Toronto Canada that you can find.

One of the main reasons why seo is so popular these days is probably the fact that it’s a highly efficient method. Many businesses have proven more than willing to let go of their time consuming and costly marketing campaigns in favor of seo. The simplest of banner ads cost more than a professional seo campaign so this alone is a good reason for you to try out the method. Optimizing your website is a reliable way of obtaining more traffic and reaching your targeted audience. As long as your business is prepared to handle a potential boost of visitors, seo is definitely to be included in your small business marketing plan.

Among the greatest things about seo, its ability to bring customers right to your doorstep has to be mentioned. The visitors that generate traffic on your website have found it because they were looking precisely for the products or services you have to offer. Therefore, using highly suggestive keywords is very important to attracting the right kind of audience to your website. Our professional seo training Toronto Canada will help you transform regular visitors into real buyers.

These days, you can’t have internet exposure without search engine optimization. Seo has definitely been a breath of fresh air to many small business marketing campaigns – with low costs and maximum efficiency, it’s the most popular online marketing method yet. Wolf21offers the best seo training Toronto Canada and will help you bring your business in the lead.

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Kevin John Lewis asked:

SEO Training Courses in the UK

SEO – Search Engine Optimisation, is an extremely? valuable skill.

The job websites – at a time of increasing unemployment – seem to be full of very well paid positions for SEO executives. The reason for this is that actually, there are very few people in the UK who are truly skilled in SEO – and for that reason, those that are tend to choose to work for themselves regardless of the large amount of money they could earn working for an SEO firm.

The main reason that very few people in the UK have real SEO skills, is that there are very few UK SEO training courses available. You can’t just go & enroll on an SEO course at your local night school, they don’t teach it in schools, there are no college courses in SEO in the UK, that I’m aware of, and there are very few real opportunities to learn real SEO from someone who knows how it’s done.

I think the reason most SEO consultants don’t offer to train, is that training is much harder work than just doing SEO – and at the same time, when training new SEO consultants, we’re creating real competition for ourselves – and at the moment in the UK, there is not a lot of competition from REAL SEO consultant who actually do the work, and I think most consultants would agree that they’d prefer it that way – it’s difficult promoting a clients website when you’re up against another professional, so really for us, the less true SEO professionals out there, the better!

So – most SEO consultants are self taught. I have been teaching myself SEO for roughly ten years, and I dread to think how much I have spent over these years on ebooks, courses & programs, but I’m sure whatever the amount, I would have saved money by doing an intensive SEO training course, if there was one available when I started !

I have now started to offer SEO training courses in the UK, to help people who are serious about becoming professional SEO consultants. My training courses are one to one, intensive training courses, that include a year of help & support.

Are SEO training courses absolutely necesarry

No – they’re not, however finding a professional SEO consultant to train you, will help you to take a huge leap towards becoming an SEO consultant, drastically reducing the learning curve that most SEO professionals have to go through.

What kind of SEO training course should I look for?

Look for a training course which is run by actual current SEO professionals, people who’re doing this for a living. The world of SEO is an ever changing one, someone who used to be a great SEO consultant who now just trains, isn’t likely to be training you using fresh knowledge & experience.

How much should I expect to pay?

SEO is a very valuable skill, and a good SEO consultant can make a lot of money, therefore logical thinking will tell you that no SEO consultant is going to offer to train you for a small amount of money, they are in effect training a future competitor, so they need to make more money than they would make in the same amount of time working for a client, otherwise what would be the incentive to offer training courses?? So, if you do find a course which seems very cheap – just think logically about the value of such a course, and why such valuable training is being offered for bargain prices.

There are some valid reasons that a course would be offered for a smaller cost, for instance a course that was teaching a number of people at one time, would enable a lower cost – but in my opinion SEO taught in a class is never going to be as valuable as one to one training with a professional SEO.

What else should I take into consideration?

The main thing to think about – is what happens after the course? Like learning to drive, the REAL test comes after you’ve passed & you’re let alone to drive. Remember the first few weeks of driving, scary right??

A good SEO course should include after training support. I continue to support people for a year after the course, included in the price of the course – and I offer packages for continued support after a year.

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