In order to succeed online, a small business must understand why people shop for products and services online. The new numbers just released by comScore indicates that online shopping has rebounded with a 10% growth in sales for the first quarter yet many offline businesses are still suffering.

For a small business to take advantage of this growth, you firstly must be online. That is just common sense. Secondly, you must understand why people shop online in the first place. By understanding the motivation behind ecommerce purchasing, you can ensure your small business website fits the buyer’s needs.

When it comes to shopping online, there are two main motivators:

Convenience. Pricing.

Let’s take a look at those factors.

Convenience Shopping

People shop online because they like the idea of being able to purchase products on their own time schedule. They can shop early mornings or late at night from the comforts of their own home or, these days, on the go via mobile devices. Online stores are open 24/7.

They also like the fact that they do not have to face traffic or lineups when buying online. This is particularly true during the busy holiday season. They can do all of their purchasing at their leisure and the postman will deliver it to their door. No hassles, no frustration.

Shoppers also know that they can find exactly what they are looking for online. They do not have to hop in their cars and go from store to store until they find the items they want. It is all available to them on their computers.

Comparison Pricing

There is the perception that if people shop online, they will get the best possible price for the products they are searching for. Comparison shopping is very easy online. All they have to do is visit a few websites to know which one offers the best deals. This is much simpler than visiting a variety of shops offline.

People want to know they are paying a fair price for merchandise. Most often, the customer always wants to feel like they have “won” in their bid to get the best value for the dollar. By purchasing online, it is very easy for them to assess their savings.

What Does This Mean For The Small Business Owner?

By understanding the reasons a person may have for shopping online, you can then appeal to those reasons on your website. Play up the fact that they do not have to fight traffic to buy from you. You might even post your competitor’s pricing on your site to demonstrate to them that you have the lowest price for the goods.

Make it easy for your customers to find what they are looking for on your website. Consider offering free shipping or delivery as an incentive to close the sale. Since selling online carries less operating costs for the small business owner, why not pass that savings along to the online shopper?

What it all boils down to is the fact that if you do not have your products or services available online you are going to miss out on a great deal of sales from people who are too busy or too frustrated to physically visit your business location. You must not only be online, you must make sure your potential customers can find your website. Once you have that mastered, you can sit back and watch the orders come in.

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Sean R Mize asked:

SEO is one of the most effective things you can do online, getting your web site optimized in such a way that the search engines will reward you by basically sending traffic your way. SEO is not really that simple, but the bottom line is, if your page is optimized both on page and off, you generally get higher natural search engine rankings, which leads to traffic for you.

If you’ve spent time online recently, you’ve probably read the term “SEO,” or “Search Engine Optimization. But what does it mean, exactly? “SEO” is a term that is used to describe the process by which traffic to a particular site is increasingly generated by search engines by way of search results. The quality of visitor traffic to a site can be measured by analyzing how often a visitor who uses a specific keyword phrase in a search actually performs what is known as a “conversion action.” That is, how often those visitors make a purchase, download materials, request information, or interact with the site in any other way that indicates interest in the product or service the site offers.

Simply put, SEO is marketing through an understanding of how search algorithms work combined with a knowledge of what human users might search for. The end goal is to create a site that contains words for which people will likely search when looking for information such as that contained on your site.

SEO is an extremely powerful tool online – use SEO wisely!

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Eddie Yu asked:

Search engine optimization, or SEO, is the process of improving your website’s rankings in the search engines. This allows more traffic to flow to your site, and, more importantly, drives more targeted traffic to your site with the use of proper keywords and linking. Together, these steps will make your website rank higher in the search engine result pages and increase targeted traffic to your site.

The use of targeted keywords is a vital part of SEO. The use of broad keywords related to your site throughout your WebPages is important, especially keywords that are in the title of your WebPages. This is due to the website spiders which crawl WebPages assigning page rank.

They particularly pick up on title keywords the most. Because spiders can’t make sense of what your page is about exactly, keywords are one of the most important factors in SEO. This means that your page could be the best in the world, but without the proper keywords, the page may never be ranked high, and vice versa.

A good method to try is using keywords which are more specific to your webpage. Even if the keywords aren’t very popular, don’t worry. In some cases, it is these keywords that drive the most targeted traffic. This just means that there will be fewer results on the result pages, meaning less competition, higher page rank, and the all-important targeted visitors. Linking is another important part of SEO.

This involves adding links to your page of higher ranked WebPages. This helps by making the spiders follow your links back to higher ranked pages, leading them to think your page is more valid. But this alone can’t ensure a high page ranking. To get a high rank, you may need to get higher ranked WebPages to link back to your page.

Normally, you will need to have pages with good content in order for the high ranked pages to link back to you. So, quite simply, make a good site and you will get links back to your page. With a good site, other people will stand in line to link and get linked to your page, creating a spider-web effect and making your website show up all over the web.

Properly used SEO techniques have made millionaires out of people with horrific ideas for businesses. This just proves, once again, that success is all about placement in the world of Search Engine Optimization. Most people don’t realize that number-one on your Google won’t always be your best choice. But for internet marketers, the number-one spot is the Holy Grail.

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Most small business website marketing techniques focus on getting volumes and volumes of web traffic to their site. The belief is that the more traffic you have the more perspective clients or customers you will get. While this may be true to some extant you could also be getting loads of traffic and people are not buying anything. Sure they show up but more for curiosity or perhaps to compare prices.

Would it not be better to have a focused customer base so that when they showed up at your website they are more apt to buy? If you get the customer who already intrigued in what you are selling because they just have to have it then they are more apt to buy.

Small Business Website Marketing can help your business grow. You will get your local customers dropping in but now you could have potential customers or clients not in your local city. Just image expanding your small business buy website marketing. You do not have to buy or rent a building, no extra staff in other cities, no inventory to keep track of. You still only need the one store but you now will have a small business website marketing campaign to sell your products or services.

You might be thinking that you do not know where to begin or even how this would work. But let me ask you this? Did you know anything about your business when you first started? No, you needed to learn and then grow your knowledge and customer base as you went along. Small business website marketing is the same way. You learn and then implement what you have learned and keep building on it.

In the business place today, you need to expand beyond just your store front. There are more customers buying or accessing service on the internet than ever before. Could your business use a chunk of that pie? I think it can and should be part of every small business. Just image the possibilities and the potential growth of revenue. Of course having the website does not guarantee growth but it certainly may help you grow.

By: Jimmy K Dean

About the Author:

I can help you! I have done a review of the 3 best Small Business Website Marketing Products and Resources. Click Here to take a look. I am sure you will not be disappointed.

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Abhoy Banerjee asked:

SEO service is all about introducing logical changes in a website and about successful assumption of the human behavior in a certain situation. These two factors make a SEO campaign successful or failure. There are a number of options available for learning the logical changes. There are also a number of tools that can help you doing proper assumptions about the human viewer’s behavior. But after all these, the most important factor for an optimizer is to think like a human being. The optimizer who can place himself or herself on the viewers chair can only think like them and can get the desired success.

There are too many people who only optimize a website for the search engines and their prime motto is to get better rankings on the SERPs. There are too many who are getting results from their campaign but in the long run, there are far less viewers than expected. This is because the ultimate viewer is a human being without the complex logic like search engines crawlers. Their logic is very simple; they need relevant information without too much effort. At the same time, if they get the aesthetic touch, it can be more preferable.

Now let us come to the point that is the process what I would like to discuss here. There are a number of processes that are related to the success of a seo campaign. These can be divided in two broad categories called Onpage Optimization Process and Off Page Optimization Process. Following are the most important processes that are placed under these broad categories.


Apart from doing the keyword, competition and competitor and industry research, following are very important stages of onpage optimization.


This is a tough one, because you should of course concentrate on your user and easy readability, but you always have to have an eye on the search engines as well. For your users it’s clear what a certain page is about if it’s written in the headline, but for search engines it’s better to repeat the important keywords several times. So you have to strike the right balance although proper density of the keyword should be maintained otherwise it will be considered as spam.:


It is displayed at the top of your browser and it is also used as the title of your website in the SERPs. Therefore you should take your time and think about the best and unique title for your page.


META-Tags have lost their importance to certain level because of the irresponsible use of the tags like “keyword”. These were used abundantly to spam search engines especially and to get advantage and traffic from the search engines. After all these negative factors, there are something positive too. People and specially SEOs still believe that proper use of meta tags can provide some real important information to the search engines. Some of the meta tags that are still in use are:

• Description
• Keywords
• Robots


Headlines shouldn’t only be used to structure your content and keep it easy to read, but also for SEO reasons. Important Headlines Tags are h1, h2, h3, h4, h5, h6

Just like the headlines there are text decorations that are also helpful in seo. Some of these tags are:
strong, bold, ul and ol.


Search engines always want new content, so feed them! Not only your website will grow automatically if you always add something to it, but also search engines tend to spider your website more often if they always find something new.


1. Creating Quality back-links from sources like web directories, article directories (article submission), blog commenting (commenting on others’ posts), forum participation (taking part in active forums and generating backlinks and viewers for the website).
2. Text used for link-building
3. Increasing the Page Rank of the web pages and the website itself
4. Writing and posting on blogs regularly
5. Social Networking (making the website popular over networks like Twitter, Facebook and so on).

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Michael Griffiths asked:

& lt; br/& WP; propriétaires small companies to hear the word marketing and very often they are not too sÔ R of what that means, or all l& #39; width of what marketing can do for their company. Not to confuse marketing d& #39; businesses with the simple publicité. Therefore, contrary à the publicité which is a specific effort, marketing is a continuous process à efforts cohérents on a période of time. It s& #39; acts of créer a communauté oà ¹ your customers, prospective customers and customers all to leave, d& #39; to interact with you and l& #39; together of the communauté & lt; br/& WP; Déjà 40 à 50% of people have arrêté to read à this stage. Communauté & quot; , I n& #39; do not need l& #39; one of these, & quot; is the typical réponse that j& #39; hear. & lt; br/& WP; If you imagine êtes allé everywhere, you heard people of you, your company and your products and services. Imagine the number of références which you would obtain, imagine how much more sales than you would make, to imagine how it would be easier to become. & lt; br/& WP; Companies of marketing in d& #39; other terms is quite simply the crA©ation of your profile. More people who know about you and your company, more than people go l& #39; to use. Therefore, contrary à the publicité which is broad efforts, marketing is a continuous process à efforts cohérents on a période of time. & lt; br/& WP; It ya several façons to promote your company, including, vidéos, articles, the social médias on line and magazines off line, newspapers, blogs, e-mail marketing for n& #39; in naming that some, but all function only when one constant effort is put in & lt; br/& WP; Thus what I want to say, c& #39; is that you cannot simply décider do it during one week and thinks:  “Eh well my work is fait& quot;. & lt; br/& WP; On average, a propriétaire d& #39; company would owe dépenser 80% of its time on marketing and the sales. I know that grâce à to chatter with the propriétaires d& #39; company that this numéro for the majority of people is closer to 30%. Then, oà ¹ can one be let take, admin. & lt; br/& WP; Créer a communauté d& #39; followers is extrêmement gratifiant to make correctly. Not only can you know that you êtes a great service or produced, but you contribute à to change lives for best the & lt; br/& WP;. & lt; br/& WP; A common pensée by propriétaires of small companies is that you must être a certain type of anybody with a personnalité have this communauté more. I am in désaccord because it is purely état d& #39; spirit on the façon of which you approach your prospective customers, customers and customers. I know that we all in our collectivité is an important person, it does not matter qu& #39; it s& #39; d&amp acts; #39; a customer or not, it n& #39; d&amp does not have; #39; importance. à ? tre able to provide information, councils, tricks and easy ways that I considère like a privilège. & lt; br/& WP; A mission for our communauté is d& #39; Able être d& #39; to interact with them to obtain réactions, d& #39; them and to bring them à to begin à to interact one with l& #39; other. We do it à through social platforms of médias, blogs, vidéos and articles. & lt; br/& WP; Undertaken marketing owes être a pleasure, if you think that c& #39; is a corvée, or something which you can put not under tension for another day, my supposes that you n& #39; probably do not go from succès réel à long run. & lt; br/& WP; For déterminer if you have a Community good base to put the following questions. People à répondre with the emails that j& #39; send à a crowd of mass? écrivent people of the comments on my blog? People to provide me information générales on them-mêmes? Do people communicate on the social médias with me? & lt; br/& WP; They all are d& #39; excellent let us façons to begin à to include/understand how most of the communauté which you really have. Then qu& #39; could you make aujourd& #39; today to begin à to build a communauté around your company?

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