Mark Rowles asked:

When undertaking SEO on a website It is important to look for and identify the simple and common SEO mistakes that are made. Common mistakes in SEO affect Search Engine Rankings and should be avoided to minimise the threat of the website losing its ranking position altogether.

Below are a few mistakes that are commonly made when undertaking SEO:

Titles and Descriptions Titles and Descriptions are the most important items on each of your websites pages. Each and every page should have a title and description so that the Search Engines and human visitors no what the web page is about. Without a title or a description you cannot hope to rank well on search engines because search engines read your title and description and match the words they discover with the words that have been searched for.

Content Another mistake involves writing hard to read content. Your content should not be stuffed with keywords and it should should make clear sense to a human of any age that reads it. As I have said before your website is for your customers and visitors. If you write in a manner that confuses them, they will navigate away from your site and most often than not visit your competitors.

Linking Structure I often come across websites and I find it very difficult to reach specific areas of the website that I know exist. Your website should be easy to get around. Your links should be positioned in a manner that makes your website as accessible as possible so that your visitors can easily move around your site and find the information they require.

Keywords Who and Where does your business come from? Is it aimed at local people or a particular age group? Your Keywords should target the people or places that you aim your products or services towards. You should conduct research for the most popular keywords and their variants and use these words on your website.

Web Design Without SEO This is my favourite of all. Wow, What a fantastic website. I bet that cost a bit of money. Hang on a minute. We searched for you in Google and we couldn’t find you anywhere! Having a website designed without considering SEO at all, is pointless. Your website is going to be unsuccessful, a drain on your funds and resources. When designing websites optimisation and Web Design should go hand in hand.


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When you build your small business website, then tendency is to try to pack it full of as much information about your products and services as possible. If your company has several divisions or several areas of expertise, trying to put it all into one website might not be the wisest choice you could make. The truth is, websites that are a “jack of all trades” are less successful than sites that have the ability to narrow their field and target a smaller market.

For the business that offers a variety of services, it makes more sense to split your website into two or three sites that you can specialise. By doing so, it allows you to also lower the amount of competition you are up against while still reaching audiences that are interested in what you have to offer.

Another alternative would be to downplay many of your products and services and focus all of your online marketing efforts on one area of your business. This, of course is less desirable, but still more effective than trying to have a website that is everything to everybody. The idea being that although you are only heavily marketing a portion of your business, you are hopeful that once that targeted audience finds your site, they will discover your other services.

Let’s explore a case study of narrowing your field. For this scenario, I will use a gift shop as an example. If you are attempting to compete in the generic gift niche, you will have some pretty stiff competition. There will be millions and millions of other gift websites all vying for the same traffic and your hopes of cracking that market will be very difficult unless you plan to sink a load of money into advertising and promotion. If you type Gift Shop into the search engine you will see that there are 121 million competing pages for that term. (at the time of this writing)

Now let’s see what happens when you narrow the field a bit. If you were marketing for the term Graduation Gift Shop, that number drops to 2.9 million. That is still pretty stiff competition, but you can see from the example how you are decreasing the amount of other websites you are competing with and increasing your chances of generating business online.

Sinking a great deal of money into just one site when you have such a large amount of competition just does not make sense. You will never gain enough ground in the search engines for any search traffic to find your website. By investing a little more money into 2 or 3 websites, you drastically increase your chances of success online. Marketing your  three websites become less costly and you actually get traffic to your sites that will convert to cash in your pocket.
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One of the marketing strategies many businesses use to advertise their new venture often includes some form of roadside marketing. Roadside marketing can include not only a sign by the side of the road, but also billboards, and car wraps or other advertising placed on vehicles. This kind of marketing has an additional challenge when compared with other forms of marketing, namely, that the potential customers are in motion, and they will probably forget the message or not act upon it immediately unless it is particularly compelling. Probably the single most important principle to make roadside marketing stand out is simply this:

Get your essential contact information to the customer, now!

When reaching out to new customers, you only have a few minutes at most to make an impression, and then only when the customer is stuck in traffic. Accordingly, the length of your message should be proportionate to the time a customer has to read it– a longer message if the customer has more time, and a shorter one for when they are going faster. Since the time to create an impression can often be measured in mere seconds, it is a waste of money to do anything other than get the essential information to your prospects so they can contact you later. One of the best ways to do this is by making a website address one of the first things a customer sees.

A company’s website address should be memorable, short (whenever possible), and prominently displayed in large letters for easy readability. A website is much better than a simple phone number, as it is harder to mix up letters in a word, than numbers in a semi-random sequence. Ideally, you want to make it difficult for a customer to make mistakes in contacting you, and easy for them to do business with you. For this reason, homonyms (same-sounding words), and odd spellings of words should also be avoided in your business website and name. A company’s name can also be included, but this is secondary information, and so it does not need to be as large as the website text.

Ultimately, when a customer gets a quick, general idea of a company’s main benefit to them, and finds it easy to get back in touch with them, they are more likely to do business. That makes roadside advertising a good means of getting more business, when used properly.

Copyright 2010, by Marc Mays
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Eric Gargiulo asked:

Owning a small business does not automatically mean that you are also aiming for small or easy targets to achieve goals. That's because most small business owners have expansion plans and to do well in the near or far future. The important thing is that you understand that as a small business owner, you must set clear goals at the beginning because everything you do must always be pointed to the achievement of these goals. Now, if you are looking for small business SEO or search engine optimization tips, here's an article that can help you out. Take note that the SEO advice you get from this item will be focused on how you can maximize your article marketing to achieve their business goals. First, you must understand that they are items that you usually read on the Internet rather than simple information sources. In most cases, the items found on the web also play an important role in the marketing of all classes of business, whether online were based or web. Understanding the importance of article marketing, you can use this particular type of marketing tactic of SEO to their full potential. First, the articles well written and interesting, you can provide useful information related to products or services you are offering in your business. Say, for example, your business is qualified to sell handbags. Now, using article marketing as one of the useful tricks of SEO, you can provide articles full of useful, relevant and interesting bags bags generally or particularly qualified. Of course, encourage, or be tempted to bag the fans were interested in getting the information found in their articles well written and can they click on your link of the website, thus giving immediate traffic online store. One of the best SEO tips that small businesses must always remember is the fact that article marketing can be maximized to establish a stronger presence on the Internet. Note that if your small business is relatively new, then you might choke with thousands of other sectors of similar location and offers. However, with the right number of quality items seasoned with pepper around several reputable article directories, websites and blogs, you can get your small business' presence feel more to your target market. Needless to say, article marketing can also increase their quality one way links as well, giving up stuck in traffic can also lead to increased sales and, of course, increase profits. You do not have to shoulder the entire task of article marketing campaign or Small Business SEO on their own. You can also avail the services of high quality reputable SEO agency and SEO professionals for reasonable fees. Note, however, that in choosing the benefit of small business paid SEO Services, choose a company or a specialist that can provide quality articles and reliable SEO services that can increase not just your page rank but also help you achieve your business goals.

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As you read through each word of this short article you’re going to be amazed at just how easy it is to create highly effective small business ads that always get results.? Small business marketing doesn’t have to be complicated.? It can’t be complicated if it’s going to work.? When small business owners try to copy the ads they see on television and in magazines it is a recipe for disaster.

Here are 5 effective small business ad writing tips that you can start using in your small business marketing right away:

1)? Get Out Of Your Ego – So many small business ads are littered with ‘I’ and ‘We.’? This type of ego driven copy will turn off your prospects faster than you can say bankrupt.? Always remember that people buy for the benefits your product or service give them.? How it will make their lives better.? If you always stay in your prospect’s ego and out of your own you’ll get a much higher response to your ads.

2)? Create Desire – Your small business ad writing has to create a desire for your product or service.? Whether that’s by making comparisons, or giving benefits, or showing how they’ll suffer without it, you must create a strong desire.

3)? Make It Unique – After you’ve created a strong desire for your product or service you must convince your prospect that the key benefits you’ve presented are absolutely unique to your business.? They have to feel that you are the only place that will give them what they so desperately need.

4)? Make An Offer – All good small business marketing should contain an offer.? It doesn’t always have to be something out of this world, but it still has to be there.? In my experience, people respond better to dollar amounts than to percentages.? I guess we don’t like to have to do any mental calculations if we don’t have to.

5)? Action! – If you don’t include a call to action in your ads, the previous four steps will have been a complete waste.? Just think of what action you want them to take after reading your ad, then tell them to take it.? It can be to make a call, to visit a website, or to get down to the store.? Just be sure to tell them to do it.

If you follow these 5 small business ad writing tips when crafting your ads, you’ll see your response rates soar and your competition left far behind.

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Muhammad Suhail asked:

SEO has made an advent in the world of internet marketing and is here to stay for a long time. From large and medium enterprises to new entrants, everyone is keen on knowing the intricacies of SEO techniques to make their business gain visibility in the online world. A business may be well-established in the physical world, but on the internet arena it needs to start building its reputation halfway- if not from a scratch.

To make sure that your businesses finds its own niche in the internet world you first need to develop a well designed website. You have to make it accessible, easily loadable, managed through a server hosting and offering quality content. The last one is perhaps the most important one to attract visitors or ‘traffic’. Quality content, rich in keywords, targeted at prospective customers, is the essence of online SEO marketing techniques. Targeted keywords are the basis of effective SEO techniques. You can search hundreds of articles on the internet which would give you valuable tips on how to improve your search engine ratings. Articles on SEO can be found on dedicated websites or on ‘article directories’, having SEO articles written by different experts from all around the world. You may even see links to downloadable materials or SEO books that can be purchased online. Let’s talk about some SEO tips and tricks.

The first online SEO technique would teach you about SEO keywords; which keywords to use, whether to go for generic ones or long-tailed ones etc. Then comes the decision of suing primary and secondary keywords. Both are important, if not over-used. You will get to know of article submission tactics that can make your links appear to an interested audience. Title tags, Meta tags, usage of keyword in title, length of keyword used in specific areas within your website content are all discussed in SEO tips online. Other methods include: PPC plans, mobile marketing, lead generation, local listings and many more. There will also be some don’ts of SEO techniques and you would get to know to differentiate between ‘white hat’ (ethical) and ‘black hat’ (unethical) SEO ways.

Besides SEO tips on websites, you can go to webmaster forums and discussion boards that let you meet SEO experts, business professionals, geeks, customers and interested visitors who join the forum and discuss SEO tips and tricks with like-minded people. The issues at present are brought forth and sorted out in focused threads like how often search engines crawl websites and how to deal with changing algorithms of giants like Google and Yahoo! SEO experts will be usually interested in giving advice on these forums. Infact you can read all the threads and retain relevant info, even if you aren’t able to pitch in your two cents. Customer reviews about the services of particular SEO services may help you gauge better which company to sign up for.

Finally, you should take into account all the SEO tips and tricks you find online and match it with your list of requirements to get a customized solution so that you put in your efforts, time, and money wisely.

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Stress coming from work pressures is increasingly linked to illnesses like hypertension, heart attack and anxiety disorders among company executives. As you climb up the corporate ladder, the demands of a position can leave you constantly tired and rob you of quality time with your loved ones. This is why more professionals are downshifting to small business marketing consulting where they can still use their skills and experience to earn income at a less frenetic pace.

Some of the common fears retirees face includes insufficient income and reduced intellectual and social stimulation. Engaging in small business marketing consulting will not only give you opportunities to exercise the skills you honed over the years but it will also allow you to earn perhaps even more than what your former employer paid you.

Benefits of small business marketing consulting

Aside from earning continuously as a consultant, you also get to enjoy the following perks of working on your own:

* Create your personal brand: As an independent consultant, you can now market yourself as an expert in your field, something that you were unable to do as an employee where your employer or the company you worked for took most of the credit.

* Work on your terms: You now get to choose what services to offer, for how much, as well as your hours of work. While you still have to work around timelines set by your clients, how you allocate the hours in between due dates is still at your discretion. Consultants are able to reduce work pressure this way.

* Make more time for life: The reduced workload also gives you more time to do things you’ve always wanted to do but never had the time or energy for them. As a consultant, you can work and still have time to tick off some things on your bucket list.

Starting this business is relatively easy using minimal start-up capital, basic office equipment that you may already have at home, segregated workspace at home, minimal Internet skills and some contacts to serve as your first clients. Your biggest asset would be the skills you acquired at work and long years of experience which you can now apply in your clients’ businesses.

While you’ll still need to update some of your techniques to serve your clients’ Internet marketing requirements, these may be learned on the job or with the help of systems developed by Internet marketing experts.

Retirement should not spell the end of the road for you. Transitioning into small business marketing consulting not only provides work continuity but also an opportunity for you to shine.

By: Kyle Tully

About the Author:

If you think you’ve got what it takes to get started in small business marketing consulting, then visit http://www.consultingtycoon.com and register for your FREE “Fast Start Kit” and “Consulting Success Secrets” interview today.

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Many researches reveled that more than 50% small business owners do not have their own website and not thinking about having website. Some small business owners like to have a website for their business but they point out many difficulties implementing this strategy to their next year marketing plan. Other side of story, small business owners who have website for their business are enjoying the good online presence for their offline local business. Still there are another set of small business owners just have the website, but do not use its potential to improve their business next level. They will not bother to measure the effectiveness of website performance and no strategies to gain the benefits through online presence.

If you delay implementing corporate website for your small business, you will lose your customers. The era of using yellow pages or phone books or news paper advertisements to find a solution for our daily need has gone now. Many people go to Google and search what they need, than searching many old news papers. If your website is not listing for customer query, you will lose a customer and the business as well. Your web presence or online presence is must in another few years time, but to list your web site on Google for first page results, just having web site not be a solution. You should monitor your website, optimize it for your customer queries.

Your corporate website, I guess, I have right to say it is as a corporate web site, even though it is a small business, it should be unique website to differentiate from your competitors. Further It should align with your corporate Identity to get online customers attention and recognition.

Online presence will help you to spread your business ideas, offers, promotions, announcements. Social media is the latest and smartest tool to spread your business among online customers. Sometimes, you have to need only the kick off to it, others will spread the news, if it is smart enough to catch the audience attention. This will be a good cost effective method of sharing your small business stories and information. If you use TV or Press for this, you should have to spend thousands of dollars to implement this. However one staff member can implement your digital PR campaigns with very low budget.

Showing your business on search engine local results will be key success in online presence for small business owners. Search Engines did not forget small fish in the ocean. They gave big hands to come up and being on search engines when their customers search about their products and service online. If anything search with city name such as web designers in Melbourne, all local web design companies are listing in first results.

Not only that, Small business owners can build small community for their business, you can get feedback for your products and services, ideas to improve your products and services, engage with customers to build long term relationship. You can save lots of money on customer support handing, If you have offline customer support, for same question, your staff member may answer thousands time to different customers or may be same customer. But in web site, you can display frequently ask questions for anyone to view. Imagine how your staff member release from it and how much you can save on telephone bills. How many times you have print your product brochures for promotions, how much cost involve for it? But through your website, you can keep it to view anytime and if needed download it. But at very low cost, only designing part involve the cost, but no cost for usage.

In 2011,it is better to add your website for corporate marketing plan, otherwise you will far behind from your competitors and another few years time, you will regret lo about your decision, not to have a website for your small business. This should be implement is very strategic way. Identify the objectives and goals of your website, get you domain correctly, hosting should be in correct place and select the best company to design and develop your website.

Marketing it: Like the design stage above, you may want to outsource your marketing efforts to professionals who can help you create a social media plan or a marketing road map. However, if you’re willing to get your hands dirty, you may not have to. There are plenty of easy ways to build buzz for your small business site without hiring a full-fledged Internet marketing company. Matt McGee offered some great tips on what he’d do if he was just starting out again. You may not even need people like us.

While the number of SMB owners creating Web sites is up 36 percent over the past two years, that number really needs to grow in the next year. The search engines’ obsession with local has made your Web site an even bigger part of your business and marketing plan. Make sure you’re treating as such.

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Louise Barnes-Johnston asked:

The meetingstrong fellow business unless theyre on linkedin its easy to fill in many enquiries when asked what wasted opportunitybrbrstrongits hard enough competing with all the same.

For the home pagebrbrstrongwhen had look at networking breakfast the local area but if theyre on their website.

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Joseph Sanders asked:

The recession may be over, but unemployment remains a problem for many people. Many businesses are still struggling to get back on their feet. In some areas, you can see empty office spaces where successful businesses once thrived. There are even businesses that opt to postpone reopening indefinitely, because there is little or no assurance of success in the industry. We definitely haven’t seen the end of the recent economic recession’s effects.

The recession affected society in such a way that many people found themselves looking for good-paying jobs. Vacancies on the job market exist, but not all jobs are reliable sources of steady income. What many people want is a real income-generating opportunity, whether in the form of employment or a start-up business.

However, why are there people who seem to be making big money despite the recession?

The answer is in SEO. Search engine optimization offered great opportunities for people who have been unemployed for a while. Although many Internet-based businesses closed down and never managed a comeback, the SEO industry remains strong. During the years of the recession, SEO became a means of survival for many people and businesses. Many chose to have their websites optimized not only to justify their existence but also to reach the multitudes of Internet users. Business owners hired SEO services because of SEO’s capability to put a business on top. When the recession ended, the great results of SEO spread all over the Internet and through word of mouth, and SEO slowly became more popular than it ever was. The high demand for SEO services led to the success of SEO providers and resellers alike, translating into profit even as the economy suffered.

The business of being an SEO Reseller was born out of SEO popularity. SEO providers wanted their services to reach a more expansive market, so they hired field middlemen called resellers. A new brand of business was born, where companies focused on sole SEO reselling. And as competition became tighter, they competed through various SEO reseller plans, which came in different packages.

White Label SEO unlocks a door for the unemployed. SEO companies offered a program that allows people to join the business without a membership fee. Good SEO companies opened up this opportunity to deliver and share their success to others, so that more people can survive the economic problem and beat the rising unemployment rate.

The reason behind SEO’s popularity

As a business, SEO caters to all niches. It is not limited to a certain target market, because it can adapt to the needs of almost all industries. All businesses can benefit from the SEO process, even SEO companies themselves. SEO exists to boost the success of a business, by getting the company noticed by millions of Internet users all over the world. Through the right techniques, SEO can turn these Internet users into consumers who will support a business’ products and services.

Unemployment remains even if SEO and SEO Reselling are on the rise. Many still doubt the SEO industry, while some remain unaware about it. SEO is for everyone, but not for those who refuse to learn it wholeheartedly, those who doubt its capabilities, and those who consider it as a mere moneymaking scheme. The reason behind SEO’s success in the midst of recession and economic difficulties is the passion and devotion of SEO providers and resellers.


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