25
Jan
Kronik Media asked:

en you are first deciding on online marketing in order to promote your business online, the main online marketing methods that you will encounter are Organic search engine optimisation and Pay per click advertising such as Google Adwords.

 

Organic search engine optimisation and Pay pr click advertising are the two main methods of online marketing. Both these forms of online marketing are aimed at getting highly targeted visitors to your website by making your website rank on search engine results for the keywords that you are targeting.

 

Ideally a business needs to utilise both, organic Search engine optimisation as well as Pay per click advertising on order to get the maximum exposure for their business online. However cost and budget considerations often result in a business having to make a choice between using organic search engine optimisation or Pay per click advertising for their business.

 

Before discussing which form of online marketing is better for your business, it is important to understand the difference between organic search engine optimisation and pay per click advertising. Organic search engine optimisation refers to the search results that appear in the main centre section of the search results. Ranking within organic search engine results cannot be bought and ranking is a result of organic non-biased steps taken over a period of time. It is dependent on the overall popularity of your website on the internet in general among other on site factors. Organic listings are the results that appear in the main section of a search engine such as Google when we search for something. Pay per click advertising on the other hand refers to the paid listing or sponsored results that appear on the right of the search results page and not in main middle section of the page.

 

Pay per click result is paid for and results are almost immediate to achieve. However there are many drawbacks to pay per click advertising as compared with Organic search engine optimisation. The recent years have seen an exponential rise in competition and a steep rise in pay per click costs. Click fraud is another rising concern in pay per click advertising where an advertiser may be charged for clicks that are not by genuine customers.

 

1) Many surveys and search engine marketing studies have pointed than users are more likely to click on organic search results that appear on the main section of the page rather than the paid listings that appear as ads on the right.

 

2) Organic listings are non-biased and cannot be bought. As such users trust the results more than the paid listings which are a result of paid advertising. The conversion rate for organic listings is much higher than for paid listings.

 

3) Rising cost of pay per click. Pay per click campaigns are becoming more and expensive day by day as competition is increasing. It is common now a days to be pay as much as £1 or £2 per click for a op 5 position in pay per click campaigns like Google ad words.

 

4) The results of organic search engine optimisation campaign are more permanent that pay per click. In pay per click the results stop almost immediately at the end of the campaign whereas in organic listings the rank remains.

 

Although the main advantages of organic search engine optimisation over Pay per click advertising are discussed above, Pay per click advertising has its advantages. Pay per click advertising is a much quicker way to get results. This is useful to advertise events and other marketing campaigns that cannot be planned months in advance. Organic search engine optimisation is a time consuming task and organic listings often take months to achieve.

 

 

 

In the long run investing an organic search engine optimisation is beneficial. Organic search engine optimisation has lower costs and offers a high return on investment. Once a favourable ranking has been achieved in organic search engine optimisation, it is more permanent. In pay per click the results will atop immediately when the payment has stopped and the campaign comes to an end. Organic search engine optimisation (SEO) campaign also has a wider coverage and generates maximum exposure for your business.

 

Any organic campaign in order to achieve first page rank in Google will focus on a variety of techniques not only submission to search engines, e.g. directory submissions, press releases, article marketing and social media marketing. All this is important in order to generate quality back links to your website and will most certainly be covered in any organic search engine campaign that is run on behalf of your website.

 

Organic search engine optimisation is hence a better rounded approach to online marketing and has a much wider coverage. Although you may not see the result within the first few months it will be an extremely useful marketing investment for any business. The benefits of an organic search engine optimisation far outweigh any risks involved with investing in a one year organic search engine optimisation campaign.

 

More practical website marketing tips and discussion can be found on the Search engine marketing and E-Commerce advice for business blog

 

Small Business E-Comemrce

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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21
Jan
Marlene Dewitte asked:

& lt; br/& WP; For those d& #39; between you do not know duGroupe, l& #39; company sends coupons daily of local companies à its members by email. The members who achètent a coupon obtain 50% ? généralement? 70% of reduction on a product/service. & lt; br/& WP; To take a blow d& #39; ? ? it à their offer and by comparing it à partnerships of marketing (députés), you can find some légères différences. For example, the members duGroupe who pay for a coupon of 100 $ in the store, it can buy for 30 $ – 50 $. In a partnership of marketing (MP), d& #39; another share you n& #39; do not have à to give reductions. And if you done it, 10 $ – 20 $ à foot is more than sufficient on a product of 100 $/service & lt; br/& WP; If a member duGroupe pay 50 $ for a coupon, suppose that duGroupe divides the product to leave the propriétaire l& #39; company with approximately. 25 $. In a député that you n& #39; do not have à to pay quelqu& #39; if you do not want. & lt; br/& WP; The good thing is duGroupe qu& #39; they can provide much customers à your door. However, it is possible that the majority d& #39; between them will not be your target idéal/customers, will not be dépenser more than the value of the coupon and will not become a customer régulier. In a député of the majorité of the customers livrés à your door will be your clientèle target. & lt; br/& WP; An side effect of duGroupe is qu& #39; it can harm à your brand image because of important handing-over. A député d& #39; another share will make it possible to reinforce your mark and starts from marché. & lt; br/& WP; Let us take a store of vêtements to the détail for example. And let us say that you êtes propriétaire and that you wish to promote a jacket of 100 $. By supposing duGroupe the coupon for the jacket for 50 $ sells which leave you with 25 $ per coupon acheté. & lt; br/& WP; Thus, if 1000 people achètent the coupon, c& #39; is 25.000 $ for you. & lt; br/& WP; Now, let us say that people achètent not only l& #39; wrap, but also to pass a supplémentaire of 20 dollars in store. It would be another 1000 X 20 $ = dollars 20.000 dollars for you. Therefore, you find yourselves with 25.000 $ + $ 20.000 = 45.000 $. & lt; br/& WP; By supposing that the jacket co? you 45 $ to get, it is enough to the threshold of rentabilité. & lt; br/& WP; But what to make if your customers pass only supplémentaires 10 dollars in store? & lt; br/& WP; You would lose 10.000 $. & lt; br/& WP; if 50% of the customers are existing customers? & lt; br/& WP; You would be unfortunately coupé in your own bénéfices & lt; br/& WP; Another question à considérer:. How much customers réguliers of news which you receive? The fact is, you do not know the réponses once you have dépensé l& #39; money. C& #39; is why duGroupe relève moreover risquée méthodes of marketing of the small companies. & lt; br/& WP; In the event of partnerships of marketing that you n& #39; do not have à dépenser of l& #39; money if you do not want. C& #39; is why it is less risquée in terms of marketing of the small companies. & lt; br/& WP; In conclusion, duGroupe can function well for certain companies which them maths. All dépend of some small ? numéros?.

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19
Jan
Natalie Aranda asked:

The most popular and your business marketing provides the products the website powered with artistic tastes of the advantage of the customersbrbrmost small but.

The size of your local phone directories ads on local newspapers and action of purchasing processbrbrreach the three phases of purchasing decision making aware of the information about your products for converting leads into sales brochures that the efforts of effective they show the artistic design web.

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17
Jan
Lee Gilbert asked:

Becoming an SEO expert can be a very lucrative way to earn a living on the Internet. However it does take some preparation to learn the ins and outs of SEO. It is not as difficult as it looks once you understand how it all works. In order to do this you need to educate yourself.

First you should understand exactly what key words and key phrases mean. Basically they are words and phrases that describe a business with the products and services it is selling. With the aid of these phrases and keywords people searching on the search engines will be able to find your client’s website.

You will also need to understand how to optimize website content using these words and phrases. To do this you will need to be familiar with keyword density. This is writing content around important keywords about your business and making sure they appear in a ratio of once every 35 words. The keyword or phrase should also appear in the title and concluding paragraph.

Once you have understood keywords and optimizing content you will need to familiarize yourself with Meta tags and the search engine rules and regulations. It is important to understand these and play by the rules when optimizing a site. This is called white hat tactics. These methods will keep your client’s website high in the search engines’ indexes and allow you to maintain their position.

Black hat tactics are when you do not play by the rules. You can rapidly get your client’s site to a great position in the search engines. However they will not stay there. This is because after a few days the search engines will penalize any site using black hat tactics and throw it out of the search engine index altogether. This will leave your client in a worse position than before.

In order to understand all of this you will need to seriously educate yourself. You can do this by getting a few e-books from the Internet. You can order them from Amazon.com. Be sure that there is a good refund policy in case the book is not as good as it seemed when you purchased it, in fact you really only need one good one to reference.

There are also articles on the Internet. These can be found on various websites. It is important to read these carefully to make sure that they are up to date and accurate. You can find these sites by looking up SEO on the Internet.

You can also use forums to learn about search engines and SEO. Often experts are there and you can ask questions about aspects of SEO that you do not understand.

These are just a few ways you can become an expert on SEO. Practicing will help you to do a good job for clients and teach you some hands on tricks of the trade. You can build a simple website to promote your business and work on ways to get it indexed well.

Once you have done this you can check on the first 10 websites in Google and look at their HTML coding. This will show you how they have achieved their high position and what you need to do to get your client’s site in a top position.

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15
Jan

Simon Lovell asked:

It’s time to get fruity with some great small business marketing ideas that will help you explode your clients (not literally!). As a small business, marketing can sometimes be daunting, but take these 20 ideas and implement one idea every day. Put a tick list on your desk and take massive action.

1. Brand your Business Clearly. Make sure your business name or logo clearly identifies the ultimate benefit of what you are offering, in a way which will appeal to your market; keep it simple, short and memorable. A store called “Gifts for Garden-lovers” or “Green-finger Gifts” is precise and clear; one called “Smith’s Store” or “Universal Wonder” gives no clue.

2. Be Seen in All the Right Places. Think about where your target customers go and try to arrange to advertise by displaying leaflets or posters there. For the youth market, use Twitter, Facebook, YouTube or other online resources. For adults and young families it might be the local supermarket, the library, the gym, or the “mother and toddler” group. For the senior market, target locations your potential customers visit such as libraries, doctors’ and dentists’ waiting rooms, church halls, community centres etc. or advertise in the local paper or free-sheet, perhaps with a promotional discount voucher.

3. Give Your Knowledge Away. What you know about your business and your industry is interesting and potentially valuable to others. Without giving away any really sensitive information, offer to speak at schools and colleges, women’s groups or business clubs on a topic related to your business; write for the local paper or speak on the local radio and you will gain valuable exposure. Make your website as informative as possible. Tell potential customers exactly how you will help their business, or benefit them personally. If you can, reveal a few “tricks of the trade” to help them make best use of what you sell. Very few people will actually steal your knowledge to set up for themselves, but many of your customers will feel gratified that you are willing to be open and honest with them.

4. Word of Mouth. This can be a very valuable marketing tool – and is absolutely free! Make sure all your customers leave you 100% happy and satisfied with the service you have provided to them, and they will become ambassadors for your business.

5. Investigate the Competition. Use a friend or a paid “Mystery Shopper” to call on other businesses in your area to see how they operate. Get hold of their advertising literature and compare their offering with yours. Check out their websites. What can you do to make your business stand out?

6. Offer Discounts. Produce Discount Vouchers to be used at your store or business (perhaps on certain slower moving products, or on certain days when your trade is usually slack). Add an expiry date to generate a sense of urgency. You could include a discount voucher in your advertising, hand them to each customer, or mail them to previous clients.

7. Give-Aways. Hand out free samples in your local high street; give customers a small free product with each purchase over a certain value; or have “3 for 2” offers or “Buy -1-Get-1-Free” promotions.

8. Linked Purchases. Offer a deal where customers who buy product A get product B at a reduced price. This can encourage customers to buy two products, when they would otherwise only have bought one.

9. Loyalty or Reward Schemes. Issue a card to be stamped each time the customer buys, with a full card entitling the customer to a free product, or a discount on their next purchase (but make sure the cards and stamps are kept under control, or you could end up with an unexpected rush of claims!)

10. Competitions. Run a competition and choose an exciting prize from your range of products or services, which will not cost you a great deal but which will be very appealing to your potential customers. Advertise the competition widely in the locality, send a press release about it to the local press and radio and, if appropriate, make sure people have to call at your business in order to enter – which gives you a chance to promote your business to them in person. Invite the local press to be present when the prize is awarded, to get some more free publicity.

11. Open House. Host an open evening at your premises. Invite both potential and regular customers for drinks and nibbles and a chance to see/test your latest products, with a discount for purchases or orders placed on the night.

12. Join an Online Booking Service. If you run a hospitality business (hotel, bar, pub, café or coffee shop) consider joining one of the online booking services, such as Top Table, or Gourmet Society. This will bring you to the attention of travellers from other areas who might not otherwise find you, and you can also offer special deals through some sites. This can be a two-edged sword, of course, as the site will probably also carry reviews by your customers – but if you offer high-quality service and excellent food and drink, good reviews will boost your reputation.

13. Carry Out a Survey. Have a supply of small cards by the till as each customer completes their transaction with you, asking the customer to complete a short survey on their experience with your business, and to fill in their details (especially email address). Offer a small monthly prize as an incentive. This will not only give you valuable feedback on your success (or otherwise), but you will build up a database of email addresses, which you can use for promotional emails, newsletters etc. For ideas on how to use these, click on.

14. Collect Business Cards. Copy those city centre restaurants and have a large glass bowl by the cash desk, to collect business cards (or hand-written contact details slips) from customers, with a monthly draw for, say, a free bottle of wine or champagne – this is another way of building a database for future marketing activities.

15. New Image Party. When you re-decorate your premises, hold a “New Image” party, inviting local press, radio, community dignitaries, neighbours, the general public and previous customers from your database, to show off your new premises, and launch new products or services.

16. Professional Brochure or Leaflet. With desktop publishing software available on every PC and laptop, there is no excuse for unprofessional looking publicity material. Have a nit-picking friend read through any leaflet/flyer/poster you propose to use, to check for grammatical, punctuation and spelling mistakes.

17. Error-free Website. The same applies to your website – your professionalism is in doubt right away if your website is riddled with typing errors, misplaced apostrophes, poor punctuation and grammatical mistakes. Don’t assume your website designer will correct your text – he or she is an expert in computers not grammar. If you can’t afford a proofreader, ask a fussy friend or relation to check it for you.

18. Superior Telephone Service. Is your telephone system as good as it could be? During working hours, make sure every call is answered within 3 rings and that the greeting you give is friendly and personal. Ensure that the person who answers your calls is trained to deal with the majority of customers’ questions themselves. After hours or at busy times, make sure your answerphone message is professional, helpful, and proactive. Not just “please leave a message” but “we are so sorry that no-one is able to help you right away, but we promise to call you back by 9:30am tomorrow if you would be kind enough to leave your number” or something similar. And make certain you always deliver on that promise.

19. Community Visibility. Join fellow Business people at the local Chamber of Commerce, Business Clubs, Rotary Club, Round Table etc. Get involved in local charity events, so you gain a positive reputation for contributing to the community.

20. Get Involved in Local Events and Activities. If there is a community event in your town, make sure you are there to publicise your business – maybe you can have small samples to give away, or hand out a voucher for a discount at your business. If there is a local charity event, take part yourself (or sponsor someone else to do so) carrying/wearing your business name.

I really hope you enjoyed those 20 tips. Just one that works should help you to explode your profits!

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14
Jan

Hiring SEO Services in India is like going for profitable venture as there is availability of plenty of young and bubbling talent who is willing to work at low costs.

 

SEO or search engine optimization has become a common term which has taken online business industry by stride. No matter how big or small the company is, SEO plays its role pretty well so that online businesses can run smoothly and get high ROI.  India is ranked amongst the top few nations who are offering customized and state of the art SEO services to businesses across the globe. SEO services offered in India include:

Search Engine Marketing Search Engine Optimization Pay Per Click Social Media Optimization Affiliate Marketing Online Reputation Management Link Building Article Promotion Press Release Promotion Directory Submission Social Bookmarking Forum Postings Blog Postings & Comments etc.

SEO Services in India are designed with customized services and packages. The customized services give advantage to the online business owners as they can choose the services which are instrumental for their routine business needs. Choosing customized SEO services would mean that you will get cost effective SEO campaigns which are fruitful for your business prospects.

What Difference an SEO Company in India can create to Your Online Business Venture?

SEO Company in India will help you in Creating Fruitful Online Business Campaign- The campaigns will truly be designed for your business activity and it will also create good visibility on popular search engines.

SEO Company in India will help your Website Attain High Search Engine Rank Page (SERP) – The value of your online business can only develop if it is placed on higher SERP. If your website comes in top 10 search engine results, you can very well imaging how beneficial it would be for your business. High SERP indirectly helps in creation of brand loyalty. And if your business has brand loyalty, certainly it will have quality traffic, who will always be interested to buy your products.

SAI Internet Marketing (India) is a leading SEO Company in India offering affordable SEO Services India for small, medium and large business enterprises. Find more information about SEO Services at SEO India Website!

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07
Jan

When you are brainstorming small business marketing ideas for your locally-based business, you have many choices. Yellow pages, TV, radio, print, community support – all can be part of your marketing campaign. But don’t overlook the Local Search Engines and Directories!

If you own a local business, you know that advertising in the local printed yellow page directory is almost required. You also know the drawbacks of yellow page advertising – the cost, the commitment, and the inability to change your ad for at least a year once the book is printed. Other print advertising is the same – it can be costly, inflexible and the results are unknown. Small business marketing ideas that include TV and radio buys can quickly eat up a marketing budget.

All of the above may be part of your marketing mix. You will probably want to include some internet marketing as well. When comparing small business marketing ideas, one realizes that the benefits of internet marketing are low cost and flexibility. But there is a drawback – getting traffic to your website. This is where the cost for internet marketing begins to add up. Many business owners hire search engine optimization (SEO) experts to ensure their web presence attracts enough traffic to make it effective.

Did you know that one of the most successful strategies for SEO for a locally-based business is placement in the Local Search Directories? And that trying to get your website to compete with these directories is futile? If you go to any search engine and type in “your niche your town” most likely you won’t find a list of websites first (depending on your niche), you will find listings from Local Search Directories like Local.Com, Yelp.Com, and LocalSearch.Com. These are Local Search Directories.

Entering your business information into these local search directories is required for a successful local business internet marketing campaign. And it is EASY! You don’t need to hire expensive SEO experts to handle this for you…you just need to know where to go. Most of these directories allow you to enter information concerning your business beyond the name, address and phone number. You can reference your website, enter business hours; some even let you upload pictures!

Maximizing the use of Local Search Directories is one of the most effective small business marketing ideas you can pursue. Don’t overlook this goldmine of SEO.

By: Claire Moore

About the Author:

Claire Moore is a Small Business Consultant providing tools to help entrepreneurs turn their dreams into successful realities. For an excellent resource on small business marketing ideas for locally-based businesses and to sign up for a FREE Special Report on 15 Ways to Promote Your Business, On-line and Off-line, for Under $15, go to http://BlackBookForBusiness.com

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02
Jan

There is an advantage that small businesses have over large when it comes to marketing. The large company would like to have it but it takes too much effort for the large businesses to do it at their scale. The reason small businesses do not take greater advantage of it is that they too often are trying to mimic large company marketing. That advantage is that they build a relationship with and stay in front of the customer.

Large companies can only market broadly, that is cast a big net. So, as a net result they may be able to catch a large number of people. However, they do it at a huge cost. Those television ads cost big dollars, as do billboards, magazine ads, radio spots, and massive internet advertising. It takes a lot to make a net profit and it is never clear what form of advertising is working for them.

Small companies have the advantage of building relationships with their clients. This makes a very strong bond that is not easy to break. See, with mass marketing a business is only as good as the last commercial. Let’s take car insurance. One day someone likes this commercial and gets their car insurance. Next time the car insurance payment is due they may like someone else’s commercial. However, a local insurance agent can have a relationship with their clients and the next time insurance is due people simply renew with them. Another insurance agent cannot easily take over that account.

The mistake many small businesses make is to take their clients for granted and never build a relationship. If a business treats them like a commodity, then the customer will treat the business like a commodity.

Building a relationship is fairly easy, it is about interacting with them personally. Getting to know them. Then when one markets to them via mailings, emails, promotional products, etc. it has more meaning for the client.

By: Darryl Noble

About the Author:

There is more marketing advice like using a business marketing video to promote a business inexpensively. Also, one can find information about getting government contract jobs. Follow the links to read more.

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01
Jan
Wayne Liew asked:

The small business owners I often depend on m? All traditional advertising such as magazine advertisements, classified ads or posters that are pasted into the streets for their efforts MERCHANTABILITY? N of the small business. Also, use, despite the frequent mention that the commercialization? N social media is the big thing today, the small business owner I tend to shrink the declaration? N off, citing that it is not? N pointing to the global audience, a raz? n which arises from the misconception about putting social media for small business. I'm pretty sure there are some small business owners you out there? they are up n monitoring blogging trends and the growth of social media platforms like Twitter and Facebook but est? No doubt if the commercialization? n social media is the type of MERCHANTABILITY? n to work? for their business. In this social media put to the art? Ass of small business, I will share with you 3 reasons why you, as a business owner, you should begin to tap the opportunities offered by these social platforms l ? line media. Get m? S close to your target MarketFirst, let 's bust of the "Internet est? only for the companies' international myth. The obvious truth is, m? S people, including those that are in your local community, est? getting into l? line. This means it is very likely that she will find a service provider or product l? Line. If you can get in front of your eyeballs in Your Search, provide the necessary assistance in the form of profitable content and build trust throughout the process, the probability of them doing business with you be? m? s high compared to a company? to ignore multinational customers often small you or other small local companies that can not show your teacher? a. Taking aid l? Line of a presence also? N you to understand what you are? or looking for things the market desperately est? n hoping to get when dealing with your type of business. If you are the first to meet their needs, recommend? N definitely your business to others and good words about your business apart? N. The death of the commercialization? N MarketingTraditional as traditional ad peri doctor or TV ad est? dying. Ask anyone who has just finished reading further Wall Street Journal whether to take action based on ads they saw. Most of find? N cu hard to even remember? They are advertisements that really caught your attention? N. While the ability of concentration? N d modern humans? A est? m getting? s short, the technology? as listing such as molds, Food? s for reading RSS news and TiVo for television programs? n provide users the ability to skip commercials. Compare this to the social media put to work where you will rec? Process directly with your prospects by providing valuable content something diff? Easily sell the commercialization messages? No, you are m? S probably get better rates and results response. Confidence building and adding LoyaltyValue through? S building the relationship? Ny of creation? N happy? Til can reach m? S to just fill the vacuum, or between you and your target market. As a small business or owner, the commercialization? N social media can help build trust and loyalty with members of the community that you are? pointing. With the help of these social media tools, you can now follow, participate and disseminate within certain targeted community. Trust and loyalty is crucial for small business. Both elements ensure customers Repetition? N as? as the probability of them recommend it to others. Be helpful in l? Line regardless of whether a person be? part of its customer base to contribute? definitely the building of trust and loyalty.

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