1..What is the number one priority, objective, or goal that you want to achieve through your online marketing efforts?

– Are trying to establish your business as an “authority site”?

– Are you trying to build a community using social media?

– Are you trying to generate more leads to fill your sales funnel?

– Are you are trying to attract more customers to a retail or physical location?

– What is your desired outcome for visitors to your website?

– What is your “business model” for your online marketing?

The responses to these questions will affect the online marketing strategy, approach, or techniques that are most suitable.

2. The BIG SECRET of Internet Millionaires and virtually ALL Successful Online Businesses…

Actually, this “secret” is painfully obvious – it is one of the fundamentals of achieving success online. But, just as major league athletes focus on the fundamentals of their competitive sports, it is worth highlighting here: TRAFFIC MATTERS MOST – IT IS A FUNDAMENTAL REQUIREMENT.

To be more specific – targeted traffic is what matters most. Attracting targeted traffic essentially means that the visitors to your site are already pre-qualified to the extent that you are presenting them with information that is aligned with what they are searching for. This assumes, of course, that the methods used to attract them are consistent with search engine optimization and search engine marketing best practices.

Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.

3. How do prospects and customers find you now – and how could you attract more?

– Which keywords do prospects use when they are searching online for what you offer?

– Where is your business currently ranked for those terms in the search engines?

– How competitive are the keywords that you are currently using to promote your business?

– How viable is it that you will be able to rank for those keywords in the near future?

4. What does “Google Page 1 Rankings” actually mean – and why does it matter?

A Google Page 1 Ranking means either that a particular web-page appears on the first page of the natural “organic” Search Engine Results Position (often referred to by the acronym: “SERP”) in response to a search for a particular keyword or keyword search term, OR that an advertiser has outbid all other advertisers to appear in the Sponsored Results.

Google Page 1 Rankings matter greatly because:

– 81% of people search online before making a purchase.

– 72% of people use Google when performing online search.

– 98% of people choose a business on “Page 1” when making a “buying decision”.

Conclusion: If your business isn’t ranked on the first page of Google’s “natural” or “organic” search results, you will be missing out on close to 75% of potential prospects, leads, and sales.

Important Note: Recent metrics evidence that people performing online searches increasingly look beyond the Sponsored Results and directly to the “organic results” for the information they seek.

5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):

Paid Traffic remains the fastest way to generate traffic for new websites, to test keywords, and to “pump” life into websites that are stuck on page 2, 3, 4, 5….157…or otherwise not prominently displayed in the search results….BUT…the value of the bought traffic may be worthless…especially if it doesn’t convert to sales.

When business owners or webmasters get frustrated with their online efforts, there is frequently a temptation to try to make up for lost time by purchasing traffic from advertising brokers (i.e. the “content network”). As tempting as it is to generate “traffic” fast using this method, it should be understood that there are very real risks associated with it.

Anyone with a valid credit card charging capacity can generate traffic fast. Beware, however, that the traffic generated from many of these sources is a total waste of money. Ask almost anyone who has tried it.

Obviously, Google and Yahoo have made literally billions of dollars by selling this kind of traffic (i.e. paid clicks). In the early days of Adwords and Adsense lot of savvy internet marketers created online advertising empires by functioning as advertising “arbitrage” agents. For the past several years, however, many of those very same marketers complain of losing vast sums on advertising campaigns.

Caution: If you choose to use paid advertising to buy traffic, proceed carefully – and limit your spending until you verify that the cost/benefit ratio of your advertising program is within your accepted tolerances, and expectations.

6. Keyword Research – and How to “re-position” your company online (if necessary).

One of the smartest things you can do, and definitely one of the first things you really should do, is to perform some basic keyword research. Only by conducting detailed keyword research can you know how to proceed with your online marketing efforts. Only after performing keyword research can you determine whether you will be wasting time and money (and lost-opportunity costs) by trying to promote your business based on words or terms or “keywords” that are either too competitive, not sufficiently searched, or otherwise non-performing.

You can begin to get a sense about all of this for free by using the Google Adwords Keyword Tool.

Start by entering a broad term that relates to your business or niche. Then scan the results for the keywords you are currently using.

Then review the competition, both in terms of Adwords and also in the search engine itself. If the first page of natural SERP results is dominated by major corporations, major “authority sites”, or other stiff competition, then that keyword may be difficult to rank for. This is especially true if the SERP results are for main indexed pages.

On the other hand, if the first page of Google returns a lot of “inner pages” (i.e. pages that are on the third hierarchy of the site structure, or lower), and if they are not from “authority sites”, but rather from blogs or smaller sites, then ranking for those particular keywords may be achievable, and perhaps even relatively easy).

7. Knowing Who Your Visitors Are – Capturing Visitor Contact Details for Lead Generation

The single most important missing element from most business websites may be a “lead capture form”. It’s hard to believe that with literally billions of websites published, so many websites lack such a valuable but inexpensive and easy-to-implement tool.

Lead capture forms have been available for at least 10 years. And we have all grown accustomed to using them – as consumers, or as “subscribers”. You may be reading this information as a result of having entered your email address into a basic lead capture form (sometimes referred to as a “squeeze form” or “squeeze page”, depending on how it is implemented).

Lead capture forms are typically integrated with Auto responders such as Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.

If you are trying to develop any kind of business intelligence about your website visitors, and trying to establish a follow-up rapport with them, it is essential to incorporate lead capture forms into your website.

At the most basic level, setting up a lead capture form can be accomplished in minutes.

8. Understanding Web 2.0 and How Social Media Can be Leveraged to Facilitate SEO and to Grow Your Business:

Web 2.0 and Social Media are extremely complex and dynamic developments. The easiest way to understand the potential of Web 2.0 and Social Media, in terms of how they can help you grow your business is this: Make It Easy For People to Learn About You and What You Offer – and expand your circle of influence or like-minded “friends”.

Unlike “web 1.0” sites, Blogs are “Web 2.0 ready” – what this means is that they are preconfigured (in most cases) to allow for RSS feeds, Social Network Sharing, Commenting, etc.

It’s no secret that the way Google (and other leading search engines) rank their search results is largely based on what other people think. It follows that the more people who link to your site, the more Google will consider your site to be an “authority site”, or at least a meaningful site, within a particular niche, or for certain keyword terms.

The easiest, cheapest, and one of the most effective things that you can do to improve your search engine optimization is to incorporate a blog into your website (or make it your website), and to create meaningful and relevent content on a regular basis (e.g. 4 times a week or more).

Make it easy for other people and blogs and organizations to get your content and to derive value from you. RSS feeds and Social Bookmarking tools are ideal for this task.

Summary: If any of the above sounds too technically challenging for you, or if you would simply prefer to focus on running your business, rather than trying to manage your search engine optimization costs and rankings, then you should seriously consider outsourcing your SEO Package to a trusted advisor.

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Fern Alix LaRocca asked:

Small businesses in particular are feeling the pinch of this recession. You can survive and thrive even in this economy with these 7 simple marketing strategies:

1. Transfer your skill set to another market. Many business owners get stuck thinking negatively about the impact the recession has had on their business. Creative business owners think about how to transfer what they know and are doing already to other markets and prospects.

2. Look to other prospects other than your ideal client base. If you have been serving middle class clients for the last umpteen years, switch it up and target a more upscale client that can pay cash.

3. Don’t look at shutting down extra service or features; look at expanding little extras that cost you little to nothing. By adding those, you stay above the competition and it requires less work.

4. Slim down your most expensive offerings into smaller chunks that people can and are willing to buy.

5. Throw in a few freebies to entice people to buy. Repurpose a few things that you already do or provide but people rarely recognize into small freebies that you promote. You would be surprised at how much people will appreciate that right now.

6. Cash is king right now. Keep a close watch on your payroll and expenses. Make sure you have enough cash on hand to survive a prolonged downturn. Slow sales happens to every business owner at some point. Make sure you are prepared for it.

7. Make time to brainstorm inexpensive marketing techniques that you haven’t explored before that are inexpensive and effective such as changing your menu of product or services, exploring different clientele, changing your geo-targets, etc.

Resist just lowering prices. Follow the steps above for small business success and you can ride out this recession.

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Alex Wu10 Wu10 asked:

consumers & lt; br/& WP; d& #39; aujourd& #39; today are gA?nA?ration Internet and c& #39; – owner is a brave man who décide that their company cannot occur d& #39; a Web site, I thank you much – or téméraire. Même the propriétaire d& #39; businesses more the technophobes of the smallest company home-run jams with a personnel d& #39; only one, knows that for their company to survive, they must go on line. & lt; br/& WP; An Internet site allows à the perfect unknown ones more on a company donnée, it emphasizes the products, tells l& #39; consumers o? ? l& #39; company is située, and allows ? généralement? to buy products on Internet. & lt; br/& WP; But to have a Web site n& #39; is not always sufficient. It is not enough if nobody never sees When people try to find something on line, they go à their search engine préféré – and much of people use the même – the type of the product or service qu& #39; they seek in the required field, then click on l& #39; one of the hits of the premières années qu& #39; they obtain. Searchers très seldom click to see the page two of l& #39; offer, and still ten pages or page twelve or fifty pages. That can être a problème for the small companies which have evil à to pass the word about their companies. In line of visibilité is crucial. It is not enough simply any more d& #39; to have a Web site;. Small companies d& #39; aujourd& #39; today need d& #39; a présence on the Web too & lt; br/& WP; Qu& #39; SEO & lt; br/& WP; SEO means Optimization Search Engine?. It s& #39; d&amp acts; #39; a technique of marketing which allows the companies d& #39; to ensure the complex algorithms utilisés by the search engines does not pass on their company. SEO is a form of marketing which aims à to return l& #39; friendly Internet of l& #39; company plutôt that its enemy. & lt; br/& WP; How SEO work? & lt; br/& WP; SEO ? ? uvres to include/understand how the search engines d& #39; employment – and then to use this information to provide an advantage. For example, the modification of the contents of the site and by using relevant words clés, to help the search engines which places a company in particular can useful être, will increase its placement in the résultats of research. Réglage of data-processing language HTML and other codes can également help à accroître the relevance d& #39; a site. Site of promotion could également contribute à the visibilité in line d& #39; a company in the form of entering bonds are sometimes utilisés to help the search engines of déterminer the viabilité d& #39; a site. These types of techniques are sometimes appelés & quot; SEO hat blanc.& quot; & quot; SEO black hat& quot; is désapprouvée by the guiding lines search engine and employs practices such as stuffing of words clés or the farms of bonds to push a particular Web site in the classification. However, the majority of the search engines have trouvé means of réduction of the Web sites which employ of such méthodes. & lt; br/& WP; Why is important for small companies SEO? & lt; br/& WP; It is difficult enough for the small companies to compete with the court of large. SEO helps même the règles play so that the customers or potential customers are more likely to see the site for a small company or room because they are a exploités by the state enterprises tablecloth d& #39; a large company. & lt; br/& WP; To have a strong présence on the Web which makes it possible to the customers to find the small companies, they can never not have intended to speak is vital for the succès of l& #39; company. A propriétaire d& #39; company which wants croître their company is likely of reconnaître that l& #39; use of practices SEO will play an important rôle in the catch of their company à l& #39; Following étape. & lt; br/& WP; How can poor SEO affect marketing d& #39; businesses? & lt; Br/& WP; & lt; br/& WP; If SEO is badly included/understood and put in ? ? uvre it n& #39; will have a positive effect on very not undertaken. SEO owes être utilisé for effective être correctly. Good SEO s& #39; does not act to direct circulation à a company – it s& #39; acts to direct relevant, useful traffic à a company. C& #39; is a large différence & lt; br/& WP; Moreover, by using poor SEO initially -. Who uses some of the more ombragées of the & quot; black hat& quot; méthodes – can work in the short term, but in the long run, it is likely to harm à the rA?putation d& #39; a company. If the search engines of détecter these practices, they can withdraw a site of their index. & lt; br/& WP; Majority of the small companies know that confidence is absolutely essential if l& #39; one wants établir their rA?putation and d& #39; to encourage the customers réguliers or of the customers fidèles. Employing easy ways or fumée and effects of mirror to attract traffic are likely d& #39; éteindre of true people who, otherwise, would have happy été to find l& #39; company in question. & lt; br/& WP; ? ? slaps à to follow référencement to put in ? ? uvre a campaign of effective for the small companies & lt; Br/& WP; & lt; br/& WP; many large companies employ spA?cialists in SEO to help them à to sail on the difficult way of l& #39; ultimate objective: a élevé classification by the main motors of research Internet. But for certain small companies, this n& #39; is quite simply not practical, it n& #39; is not profitable – and thus the propriétaires must learn à to become their own spA?cialist of référencement. The propriétaires of SME wear several hats; président of the company, the finance manager, représentant customer service, and the secrétaire. Now they have need to learn à être adviser SEO too. But that can made être: & lt; br/& WP; Première étape & lt; br/& WP; A propriétaire of small company should take time d& #39; to learn how the search engines d&amp function; #39; employment and how SEO can help their company. Although majority of d&amp people; #39; businesses would be d& #39; agreement that l& #39; Internet plays large a rôle in the visibilité of their company, not much d& #39; between them know how the search engines d&amp function; #39; employment and how they can optimize their présence in line own company. & lt; br/& WP; Deuxième étape & lt; Br/designer & lt; br/& WP; site& WP; L& #39; company should work with your consultant SEO à présenter méthodes in practice. conventions of naming of files using, beacons of title spA?cific, and descriptions META to help à façonner the site and of the pages of qu&amp kind; #39; he will be easily recognized by the search engines. & lt; br/& WP; Troisième étape & lt; br/& WP; Seek driving to find Web sites while going by various bonds, it is thus important pages cross-country race-link à through the site in question, as well as external Web sites. & lt; br/& WP; Quatrième étape & lt; br/& WP; popular of research for the words clés, it is thus nécessaire d& #39; to have relevant words clés émaillant the text of the contents of the site. But the words-clés – and of their proximité and the densité – owes être utilisé naturally, d& #39; a manière which can être read by réels people as well as the machines of research & lt; br/& WP; Cinquième étape & lt; br/& WP; businesses. the propriétaires must now supervise attentively their Web sites so qu& #39; they include/understand which are the aspects of work and which aspects are ineffective. Good référencement is a process and not specific événement. & lt; br/& WP; Call Omega Partners Sydney SEO spA?cialists on (02) 8211 0429 to discuss how we can référencement help in ? ? uvre a stratégie of effective for your company and Web site. & lt; Br/& WP; & lt; br/& WP;

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Kyle Tully asked:

& lt; br/& WP; Résumé: With the majority of all companies réclament à to obtain on the Web and support on the source E-trade, a world of possibilités awaits those which s& #39; intéressent with the marketing of council to the small companies like a profession & lt; br/& WP; & lt; Br. /& WP; If you êtes intéressé by the marketing of council to the small companies, do you know what will be awaited you? If you learned some SEO and you like to work on Web pages, does not only think not made you a consultant. If you think that you can make it and that you prévoyez to work in autonomy, here some of the things which you should être able make it. & lt; br/& WP; Understand Your Customer & lt; br/& WP; propriétaires & lt; br/& WP; Coaching d& #39; businesses and personnel of level supA©rior is the beginning, and it relates to l& #39; élaboration of d&amp plans; #39; businesses, l& #39; élaboration of stratégies marketing, and the crA©ation of plans of marketing. C& #39; is the base of the program, and it takes time à généralement  régler, especially s& #39; it ya several people à to satisfy and à to obtain décisions à to leave. & lt; br/& WP; Dès that direction of l& #39; company wants to take is known, l& #39; évolution goes to the service Internet which includes the design Web, hébergement, référencement, blog marketing, the trade on Internet. It will be to you demandé to provide a aperçu façons better and most profitable which follows the concepts préféré. & lt; br/& WP; The companies which will carry you can-être the start-ups or of long time, but they have a council need with the companies for marketing for small size. Each one will be à little près similar, but which has a clean identité, and you will need d& #39; to order that on the level of companies Internet. & lt; br/& WP; Small n& #39; do not have généralement quelqu& #39; a à edge which is capable of gérer an Internet site, or the personnel is too limité for them to try it. As a consultant in marketing, you could être put in reserve to build the site, set up E-trade, the classifications increase in search engine, and the gérer in progress. & lt; br/& WP; Outsourcing & lt; br/& WP; function on the size of reserve, you will be probably externaliser part of the SEO, such as l& #39; écriture d& #39; article. A reliable base suppliers of qualité is essential d& #39; to have each time you to build a site. You can enchérir on éléments of work à people compétentes to record your own time for d& #39; other things. Flexibilité and l& #39; adaptabilité & lt; br/& WP; to make to réussir in this profession. If you estimate that your description of station would not owe être limitée à certain things, you will not be réussi as a consultant in marketing. & lt; br/& WP; Small council marketing D & #39; company forms d&amp part; #39; a limité number of possibilités of growth which offers chances of succès in économie in difficulté. Everyone wants an Internet site to benefit from all the facets commercial, which gives a climate prospère for the consultant in marketing Internet. & lt; br/& WP;

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hopping mad design asked:

& lt; br/& WP; At the time of the démarrage of your company you have really need to obtain a design Web which is made professionally. You n& #39; do not have à to pay d& #39; énormes sums d& #39; money to start, but you ensure that you engage a company of design of Web site which is worthy of confidence, reliable, honnête and which lays out d& #39; a wallet and of l& #39; history. & lt; br/& WP; Other importanat factor à considérer is of s& #39; to ensure that the comapny design of Web site you choose has a certain expérience d& #39; optimization of search engine or of what is communément appelé SEO. Like you êtes a new company and you débutant êtes, it is essential and paramount for the survival of your company that you to find on Google. It is really useless d& #39; to go à all efforts to obtain a very new Web site with the élégant design, if you êtes à the end of the journée nowhere o? ? is. How the customers are let us find you and how you are créer new débouchés if people à research d& #39; a product or service which you provide donot can find you. & lt; br/& WP; The manière d& #39; to obtain trouvé is of s& #39; to ensure and you clearly must être très à this subject which the company which is put in ? ? uvre design of your Web site can également gérer your référencement. It makes the life much easier for you if your company of design of Web site has également large a google renking themsleves because they can transmit their point and techniques to help you à to reach these classifications also the première page. Once you êtes là on only one page you will be able to see requests for départ and of téléphone and the emails arrive and c& #39; is best the façon for a company in line d& #39; aujourd& #39; today competing environment très to réussir. & lt; br/& WP;

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Rome Saranto asked:

In this article we will cover because the local commercialization of the Internet of the business is not only affordable for any small company, we& #039; ll also covers because it is a critical part of any small company to strike slightly in the Internet to make publicity of opportunities. Two especially important targets so that any business prospers especially in an ascending economy and in down an economy, are to invest in the commercialization and the publicity and to obtain to new clients in their pipe of the sales. Much drop of the business the ball after this and forgets what can help the business not only to prosper but to grow and that it is to learn how to generate more rent of his present or existing clients. This takes to us because the commercialization of the Internet of the small company is so long-range and affordable. How to use the Internet to obtain to more clients in the door. The publicity for the small companies was a little approach of the gun. You could work with his announcement in the Yellow Pages or a classified announcement local and the clients would react to their message or its supply. This was effective but as all the others in an evolutionary world these methods are not almost like effective and to have extremely expensive turned compared to the yield of the investment. What is happening very quickly is that the majority of the consumers is emigrating to in line local searches for their needs of purchase. This is the reason by which he is so critical that the majority of the local businesses needs to use the local commercialization of the Internet of the business to secure the message to their potential client and to give their supply. The statistics are really quite amazing and alarming for a business that it is not capitalizing in strategies of marketing of the Internet of the small company. According to study by BIA/Kelsey and ConStat, the ninety and seven percent of consuming now use a certain means form of the Internet to make their decisions from purchase and to plan their day of the purchases. The fifty and eight percent of participants of the study used coupons in line and the nineteen percent arranged appointments in line. How the local commercialization of the Internet of the business is not only affordable but effective. The challenge much local business owner& #039; the face of s exceeds how to use the Internet to make publicity it is where to begin. The answer to the effective commercialization of the Internet of the small company is really to begin throughout. With the many present options it is important to begin to use all the services free and paid available to see what works better. Striking slightly in social means can help any business to obtain to new clients and to remain more importantly in contact with the existing clients. This one is a great example of yet effective the extremely cheap publicity for any local business. The determination of a form of the capture of the email to collect of contact of clients so it can give a bulletin to him of the news and inform to the clients next events and days of the discount can less than be realised for twenty dollars per month. Something that the commercialization of the Internet of the small company can obtain that other means forms cannot is following the results. Due to analytics of the Web site, the penetrations of Facebook, indicated the telephone numbers of Voip and pay by the statistics of I key that they follow the results are very simple and the data are inestimable for their strategy of marketing and are honest how you can compete with the great boys who use the commercialization of the Internet of the small company. The following measurement that you must take to begin to obtain to more clients in his funnel of the sales using the Internet and to promote his small company in line is honest to obtain begun. The understanding of where beginning he is sometimes a little confused for some people who are because we created a fast video that you everything on the commercialization of the Internet of the small company.

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Small service businesses are finally understanding that they must be online if they are going to compete in the marketplace. I help three small service businesses to have an online presence. This is an excellent way for you to make money if you are able to write and use social networking.

The first thing I do is to set up a blog for my clients. You can use Typepad to get something up quickly, but WordPress is best when it comes to search engine optimization. Have them pay for the hosting and the domain name so they will own their own information.

The plumbers I market for already had a website and were somewhat knowledgeable about the internet, but the handyman and the insurance agent were not. You may have to educate your clients about what you will do and how it will help them. I explain it as helping to make their phone ring. What they do after they answer the phone is completely out of my hands.

I also write articles for them. I now know more about sump pumps and trenchless sewer repairs than I ever thought possible. It was fun to do some research on these topics so I could write about them. Also, ask your clients to provide you with any material they already have that describes more of what their business does.

Ask these service businesses to stay with you for at least three months. It will take that long to see any real results, even though they will be found online within the first couple of weeks. If they do not want to keep you on, simply find another client that provides the same service and use the information you have already researched to blog and write articles for them.

Social networking sites such as Twitter and Facebook will help you to really promote these businesses in a unique way. Start accounts for them and then post the blog and articles there as well. All of this will build an online business for you while your clients get more business.
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