29
Dec
TJ Corruthers asked:

The commercialization of the small company works better if you know what to do and where to begin. Here he is something – and – of the proven ideas of the proven commercialization that can work for you and of its company. It creates it or no, the Yellow Pages still is inside. Many of us consult the pages when looking for businesses and services. If you want to publish an announcement in one of these practical books, she obtains greatest than you can allow yourself because the visibility is always important. The direct mail is also more effective that than it sends email numerous and that it makes too many calls of telephone. It is preferred by the majority of the clients because it gives the time them of comtemplar if they really want the product. Doing this, you do the sensation to them that you value his decision and measures the time. The calling cards are vehicles of the commercialization for their business. They are an obvious way of commercialization but each piece of card that you distribute to a potential client will serve like reminder of its company. Who knows? They can need its services in the future. The television by cable that makes publicity is a great way to promote its product. This can sound like it& #039; s of high range but the truth is he is very affordable. The majority of the companies of the TV offers an advertising package that fits its budget surely. The advertising publirreportajes and announcements have a very ample reach because much people watch the television every minute of newspaper. The same thing goes for the radio announcements. You can also take advantage listings eBay. A great amount of hearings makes their purchases with eBay. The vision of to its listing will do them found out products and the services that you offer and even can speak of him with his family and friendly. A fast and advisable way is sure to sell its merchandise. One another thing that you can do you are to include a promotional supply with the invoices that you sent to his existing clients. You can try & #039; he brings friend& #039; promo since he always works. People have taste of the idea to secure a promotion gift. But in truth she is that you are anticipating who his friend will do one of his regular clients too much once they& #039; SHE SEES underwent his excellent service.

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23
Dec
Nick Ferraro asked:




SEO or Search Engine Optimization has been the Achilles heals for most home business owners struggling to gain ranking for their web pages. Using these simple strategies you will improve your web-site performance and SEO strategy. In Google’s eyes, content is King and your ability to sit on Google’s thrown is based upon relevance.

In this article you will learn three methods for SEO strategy including types of keywords and where to get great keyword and research, and you will learn where to place your keywords within your text document and the value of link building: both inbound and outbound to enhance your SEO performance.

Keyword Tools and Research
Our first step is to determine the intent of our page reader and consider what our customer is thinking about when they perform a search. This is where you need a crystal ball. You should also realize that the markets are always changing so it would benefit you to continually perform ongoing research to determine if the keyword that you are considering and subsequently selecting continues to be appropriate as time goes on. You should also design each page within your website or Blog utilizing a primary keyword and a secondary keyword and create content around the keywords you have chosen.

Google has a free keyword tool, but I prefer the Wordtracker Keyword Research Tool although I use both. When you type in the intended keyword the program will search for the top 100 search terms including the one that you originally submitted. You may discover that there is a more popular keyword used which may alter your selection process. Wordtracker has a premium paid program which offers more in depth analytics. If you are taking you business seriously, keyword research creates the foundation to achieving relevance in your SEO strategy. Not only is Wordtracker easy to use, there website is full of useful SEO information written by some really great writers.

There are two types of keywords; “seed” keywords and “long tail” keywords. An example; a seed keyword would be “home business” and a long tail keyword would be “how to make money in my home”. The long tail keywords are more specific and show that a customer has refined their search and looking for a specific answer to a question.

Each page within your website should not be less than 1000 words and search engines ignore incidental words like; and, the, a, of, or and periods, comma’s etc. It’s ok to use singular, plurals and synonyms. Avoid loading too many keywords into your page or it becomes choppy and unnatural for your reader.

Now here’s a little trick that I learned to make your long tail keyword flow. Using the long tail keyword referenced above, you can create two sentences. Now here is my example – “Using a simple marketing tool I learned how to make money. In my home business I market numerous affiliate programs”. This is just one example of how you can be creative with your copy using one long tail keyword and making two sentences with it. At one time there was a rule that you should have between 5% and 7% keyword density in your copy but it’s simply not true. Sure, frequency will improve ranking, but with today’s sophisticated SEO systems quality copy rules. Besides, if you go overboard on keyword density it acts the opposite for search engine optimization and the systems will actually ignore your document.

Keyword Placement
Positioning your keywords is fundamental to attain good SEO strategy. Your keyword should be placed within the first three letters of your headline. If you have the ability to create a sub-header place a keyword in that headline also. Your page title should also contain your keyword. A good description can increase your click thru rate but some experts believe that the description will not improve your SEO ranking. It is a good idea to also include a “call to action” in the description section using your primary and secondary keyword selection.

If you are writing and Article and it calls for a summary, consider placing your keywords in this area as well but only if it makes sense, don’t go overboard. Always posture your copy as if you are speaking to a friend making sure that it has good content overall. Remember your page rank will depend on the content and relevance of the party making the request. Any document will rank on a multitude of keywords contained in your document and not necessarily as you planned so your intent must be specific for proper SEO results.

Link Building
Now here’s where it gets fun! For search engines to consider you valuable, you must have credible links. This is no different from “Tell me who your friends are and I’ll tell you who you are”.

There are two types of links; inbound and outbound links. Inbound links are based on content and promotion. Content links can be derived from articles, pictures, stories, Blogs, news and videos, all linking back to you. It can also be generated from free reports. In addition inbound links can be created through press releases, news letters, personal contacts, social bookmarking and article submissions. This plays a major role in you overall SEO strategy.

Link building is an ongoing process. You may want to create a list imagining what your fans would really like to learn about and related to your topic. By creating rich content, you will provide a reason why other sites would be inclined to link to you. The list you create may have a number of businesses or services or service providers that you have experience with that would create value to your reader. By keeping your site updated with new content it gives a reason for your reader to return.

Make a list and write down everything that you feel makes your site unique. If you could dominate the search engines, what keyword would best describe your business? As an exercise enter the keyword into Google. What 50 to 100 sites are displayed? Then divide that grouping into two categories. The first category could be your competitors and the second category could potentially be affiliates where inbound links would be feasible, or you may be able to publish articles or reviews where inbound links could be attained. By linking or being linked to these “Top Guns” you create instant credibility with your SEO strategy.

As a final word, always provide relevant content, share it liberally, and never, never stop marketing to gain search engine optimization.

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21
Dec


Starting a small marketing business is no different from starting other businesses, but there are a few things you need to know if the business is to be successful. The first step is to decide on the niche that the firm will be targeting. You should consider the type of marketing you will be specializing in and who your target market will comprise of. For success in a small marketing business, you should specialize rather than generalize. This is because if you specialize, you will be seen as an expert in your field and this will bring you more clients.

After you have figured out exactly what you want to do, the next step in establishing a small marketing business is to apply for the Employer Identification Number, or EIN, and a business license, or their equivalent outside the United States. These are necessary for taxation purposes. You should enlist the services of an accountant and a lawyer for this and other reasons. You should consider having a lawyer, an accountant, and professional marketers if you are not a professional in your board of advisors. Next, do research on the best printers, graphic designers, list brokers, event planners, and video production professionals.

Once your business is up and running, start generating business leads. The best way, which is also the cheapest, is telling everybody you know about the new firm and asking for referrals from them. Once clients start streaming in, ask for referrals from them too. You can also advertise your small marketing business through traditional means such as issuance of business cards, issuance of pamphlets, and classified ads in the Yellow Pages, in the local papers, and on TV and radio. You can also advertise the small marketing business through the internet. Available options include article marketing, Google AdWords, and email marketing, among others.

A start-up will require at least 3 employees. The success or failure of your marketing firm is dependent on the employees you have since marketing is in the services industry. You should train the employees, even if they are professionals, and you should compensate them generously. Adequate compensation will lead to greater loyalty and motivation. To improve the loyalty and motivation, you should include your employees in decision making. Develop a good accounting system and other relevant systems with the help of your employees.

You can start a small marketing business specializing on online marketing or one specializing on traditional marketing. Online marketing is the future of marketing and this should be your focus. There are many online marketing opportunities since most companies have developed websites. The internet has many opportunities for a small marketing business because of the large audience and because the internet has no geographic or national boarders. With an online marketing business, you will not need many employees since online marketing is uncomplicated and you will have very low overhead costs. Your online marketing business can be a consulting company, an online advertising agency, or an SEO company.
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16
Dec


Bank marketing for smaller financial institutions does not require huge advertising budgets or complex promotional tools to be effective. Recent trends in direct marketing and the use of various venues such as the Internet to supplement traditional promotional means have contributed to leveling the playing field for small banks and credit unions, with the use of gift incentives in a marketing campaign being one of them. Gift incentives, which can come in the form of cash rebates or discounts or promotional items facilitated by the business at the center of the campaign, can help attract new customers by turning interested leads into clients, and current customers into ones who purchase more of your products and services.

These types of incentives are great for extending the mileage of your direct marketing campaign, especially if the gifts are chosen well and are backed up by a strong marketing plan. Incentive marketing does not require large amounts of money or resources often exclusive to big business, while permitting business flexibility in terms of how these can be incorporated into an overall campaign and simultaneously imparting more of your brand identity and the strengthening of your company foothold in an increasingly saturated and overly competitive market.

Gift Incentives for Better Business

Large financial institutions depend on the addition of new accounts to survive and expand; your smaller business is no different. Your business requires the infusion of new customer accounts to support a certain level of profitability, and gift incentives can boost your chances at maintaining that by increasing your rates of converting leads into clients, and clients into loyal customers who come back for repeat business. Each incentive may persuade your lead or client into going with the response you desire, which may be anything from simply reading a piece of promotional correspondence, signing up with your email subscriber list, purchasing additional products or services, or referring new customers (all of which give you increased potential for earning more money).

These incentives, of course, are designed to work in collaboration with traditional promotional materials and means like emails, snail mail, calls from telemarketers, and so on, while requiring relatively little in the way of resources, especially if the incentive system has been in place for some time. If you are looking for a cost-efficient way to expand your client base and boost your overall marketing campaign, consider hiring a direct marketing professional who specializes in bank marketing.
13
Dec

Amit Panchal asked:


like white hat SEO, Black hat SEO

Can any one know about any other SEO hat ?

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11
Dec
Elijah Jordan Kim asked:




Local SEO, also known as search engine optimisation, is a trending way to acquire traffic leads to small business sites. This a method where your website appears on search result pages when potential customers type in words or phrases that maybe related to your site. The words that people type in are called keywords or key phrases. These keywords are your core means to reach potential clients in your community.

To learn local SEO it requires certain skills to better understand search ranking factors on how to put your website to listings in Google, Yahoo, and Bing. Local search engines work well with a good local SEO strategy. In this case, a proper Local SEO guide from Local SEO services are recommended to get massive traffic for industry specific local internet marketing.

There are many SEO Guides available and here are the top local SEO advices that you can use:

First of all, good website coding and linking structure are vital for search engine optimisation. It is important that your site can be easily crawled by the search engines. Search engines crawl your meta tags and make sure that the right keywords related to your website’s content are in the right place.

Second is market research and data gathering. You need to find out what people are looking for in your industry niche and see what interests them. It doesn’t have to be a huge product but there are certainly micro niches that people in your area are looking for, and by digging in, you will find profitable nuggets in a specific industry. Some niches may have low traffic but has high searches; some may have high traffic but low conversions. By understanding the people’s interest in your industry and giving them quality information that can’t be found anywhere else is a competitive edge.

Third is about understanding the ins and outs of search engines by learning how to do proper keyword research. Keyword tools are important in local SEO to help you determine the most popular keywords and phrases that people use in an industry related to your website. You can distinguish buying keywords related to your industry to target prospective clients faster by using keyword tools compared to doing it manually.

Fourth, you need to update yourself with search engines algorithm changes. There are no magic bullets in the area since nobody knows completely the ranking factors. One can get wisdom by trial and error and observe what works and what doesn’t. However, there are certain principles that must be followed in local SEO for industry focused marketing. Google local may get half of the local search market because of their Google local business center which is responsible for geo-targeted Google local maps and local search blogs. But Yahoo local and Bing are important sites too, for your local SEO efforts. These search engines may not give out their secret algorithms but they give advice on how to take things and get noticed in the local industry results pages.

It is important to test every SEO strategy that you employ. There is a traffic tracking program available that you can use to know if your SEO tactics are working or not. Google analytics for example is available for free to install in your website. It gives you daily information on how your site is doing, from where your visitors are coming from, and what are the keywords that they are using to find your site in organic local listings. In this way, you can easily adjust your marketing strategies in real time as you can see different movement of results everyday.

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11
Dec


When it comes to small business marketing you need to understand a few tips to succeed. The most important thing you need to know about marketing is that you need to establish a certain budget, doing this will make sure you don’t spend too much on marketing. Remember these small business marketing tips to succeed and always stick to them.

Don’t overspend

The problem with many newer small businesses is they are eager to make money quickly so they overspend their marketing budget which leads them to having to force sales in order to get their money back. When it comes to marketing it is very easy to overspend but the trick to staying on budget is to create a plan and slowly increase your budget over time. If you don’t increase your budget over time you will have a hard time getting your small business to grown.

Create a marketing plan

Creating a marketing plan is something that many people forget to do. The one plan that people do create is a business plan, but they normally do it for the wrong reasons such as getting financing. Think of a marketing plan as your strategy to move forward, without one you will be lost. Creating a marketing plan doesn’t have to be tough, you just need to understand what goes in one. The most important things to go inside a marketing plan are target market, competition and competitions marketing strategies, potential markets to explore, and an 8 week marketing strategy. The reason you want an 8 week marketing strategy is because small businesses will most likely fail with the first 8 weeks upon starting and if not then you know you have something special.

Use free methods

What many small businesses do is spend a bunch of money on marketing right off the bat, but what they need to do is use free methods along with paid methods. Using free methods along with paid methods is great because you can cover more ground and get your small business in front of more people. The one thing you need to understand about using both methods is that free methods will reach different people that paid methods will and vice versa.

If you can follow these 3 small business marketing tips then your business should be well on its way to becoming a profitable one. Always remember to track how well a certain marketing strategy is working because if all other strategies aren’t working then you can save money using just one. If you need more ideas to make money with your strategy then check out dormroomcash.com.
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09
Dec
Jame Ose asked:




SEO is a modern age internet marketing that helps your website gain good quality clicks and traffic. If your website ranks near the top pages of search engine results then you will get more traffic as compared to your competitors.

Advertising has become pretty expensive over the last few years. Thus, if you are planning to advertise your firm on TV then you need to have a deep pocket. Also, most small and middle segment businesses do not intend spending their budgets on TV and other such expensive advertising mediums. And, with the advent of the Internet, people have begun to recognize the potential of the Internet and the importance of an online business presence.

SEO is a modern age internet marketing that helps your website gain good quality clicks and traffic. If your website ranks at the top of several popular search engines like Google, Yahoo, and Bing then you will get more eminent traffic compared to other websites; SEO can help your website generate more clicks and visitors. Thus, SEO is the latest website promotion technique that can help improve the visibility of your website and this will make your site more easily accessible to search engine users.

SEO marketing is a very sought after Internet marketing services and as such, SEO or SEO marketing can help your website generate more clicks and leads directly through the search engines. There are many clients based out of the UK, Canada, Australia, and US that often search for the best and most affordable SEO marketing solution for their websites. With the boom in the IT industry, many SEO service firms have started offering SEO services to clients at large.

How to achieve higher SEO rankings on Google, Yahoo and Bing? Following is a basic guide on how to optimize your website for higher SEO rankings.

1) Do an extremely detailed research on several keywords about your business. Selecting the right set of keywords will help you focus on visitors keen on your services, products and this will help improve the overall Return on Investment (ROI).

2) You can go on to the Google keyword tool, and research on several keywords that will help you focus on the right customers in the virtual world.

3) Focus on keywords that will help you generate more leads rather than the clicks alone. Thus, you should select keywords that are a perfect match for your customers. Avoid targeting unrelated high traffic keywords and they will only siphon your budget.

4) You can promote your website online using article promotion, social networking and other such available marketing channels.

5) Optimize your website and ensure that you have proper TITLE tags on your pages. Your TITLE tag should reflect the most important business service and products offered by your website. Along with the TITLE tag, Meta tags like description tag are an important tag.

6) You should try and maintain a keyword density of 3-5 percent. This will help your webpage rank higher on search engines for your targeted keyword.

7) You should focus on getting back links from different websites like article websites, forum websites, etc.

8) You can do social book-marking to improve online presence of your website.

9) Avoid over-stuffing webpages with target keywords.

10) Check for grammar and other such spelling errors in the content.

11) Your website should not have a major design flaw. Say for example, if you leave tag unclosed then it can be seen as a spam attempt by search engines. Try to make your website W3C validated, since this will help you avoid complications arising from SEO optimization.

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08
Dec


A good Search Engine Results Page (SERP) ranking is the most important goal of any efforts put forth by a Search Engine Optimization (SEO) specialist or firm. Why? Because a good SERP ranking is where you will find great traffic and nowhere else.

It is true, that you can get decent traffic by doing all of the mundane and boring things like posting a link to your website or page on a social media site such as Facebook or Twitter or maybe a forum that you frequent and that allows sig links or even resource links from article directories. But, from my experience, nothing comes close to the sheer volume, velocity and temperature of direct search engine traffic.

That is the whole reason that SEO is even a field in itself anyway. Each time I that I write an article that Google likes, I am reminded of this fact. How, you ask? Simple. All of the sudden my stats light up the screen and traffic starts flooding in that literally pushes any traffic gained from ALL OTHER METHODS COMBINED off the page (depending on what metric you use to track it). Search engine traffic is HOT and it CONVERTS. So how do you get it?

Well, there is only one method that I have found consistently works for beginners. And let me start by saying that it is not a plugin. It is not some wild and unknown tactic that you can buy. Rather it is the combination of a little common sense and hard work that when combined together can create a spike in your traffic that will actually make your hosting service administrator put down their magazine and actually look at their screen. Here are the steps one-by-one.

Step 1) Write a unique and informative, well-researched article. This has to be an authority article, so do some reading beforehand. make sure that this is important information, information that is not to widely known or spread. Take your time with it. No rushing here. Make sure that it is completely free of grammatical, punctuation and spelling errors. Make it long enough to bring up your content to code ratio on the page it is displayed on. Around a thousand to fifteen-hundred word article should do it. Post this article to your site and ONLY TO YOUR SITE. DO NOT SYNDICATE IT. Ping Google and everyone on earth and let them know it exists.

Step 2) Write another unique and informative article that links to the first at the bottom of the article. Make this article unique and informative but don’t give away the secrets of the first article. Give something, but not everything. Next, syndicate this article to every article directory that you can find. Submit them manually. I have been hearing some questionable things about distribution services lately.

That’s it. What you have is unique content on your site with tons of backlinks pointing to it. If your authority article has what people are looking for, the Google Analytics metrics will show Google that it is relevant. What happens next? You article will begin to rank for a long-tail keyword and you will begin receiving sizzling hot organic traffic that you can monetize. This will give you the ability to compete with the more trusted sites. That being said, there is a free way to dominate the more trusted sites, IF you are bold enough to check the authors resource box below.



By: Mark T H

About the Author:
If you are looking to dominate the SERP rankings for your keywords of interest, you may want to check out this article on a quick and easy way to build page rank at TheBitBot SEM Blog.



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06
Dec
Jordan D. Kovats asked:




While there may not be chiseled rock tablets with SEO commandments, there are certainly deadly search engine optimization sins. While you won’t risk eternal damnation by breaking them, you are putting your online marketing efforts at risk. This article will take a look at 7 mistakes people commonly make. Avoid these mistakes and you will see your SEO efforts pay off more quickly and effectively.

1. Static HTML Website – Yes you can still rank on the search engines with these, but a CMS or blogging platform like WordPress makes it so much easier. Besides the fact that Google generally ranks WordPress sites higher, they are also much easier to add content too. Google loves content!

2. One for One Reciprocal Links - This is an old school method of link building and it has definitely lost its luster. Google caught on to this method and developed updates to their algorithm to make these fairly ineffective. If you trade a link with someone, they basically cancel each other out. They can still be good for traffic, but not for SEO purposes.

3. Not Updating Your Site – Remember Google loves fresh content. If content is fresh it will be counted as more relevant. Google wants to bring its users the most relevant searches it can. An article about new cars written today is more relevant by nature, than one written 5 years ago.

4. Submitting Sites to Search Engines – For the most part there is only one search engine you care about – Google, so why bother submitting to the other ones? In fact there is no reason to submit your site to Google either. All of the major search engines (Google, Yahoo/Bing) are smart enough to find your site. They will usually do it relatively quickly too. Search engine submission is a waste of time.

5. Same Title Tag Across Site – I see this so often. A business website will have the same title on each of their web pages, and usually it is the business name. You want to use keywords here, and you want to make sure that each page has a unique title tag so that they can individually rank in the search engines for different terms.

6. Keyword Stuffing – This is another tactic I see way too much, and I can’t believe it still happens. Writing your content with tons of keywords stuffed into it is not a good idea. First off, Google has been around for awhile it knows what keyword stuffing is and if your ratio is too high it will penalize you. Secondly, it is horrible for your readers. Write for your readers, not search engines.

7. Duplicate Content – This has always been an issue, Google tries not to rank two pages that are very similar so if your content is all duplicated from elsewhere you might be in trouble. Even worse news is very recently Google further tweaked its algorithm to make sure sites that were built entirely with duplicate content, or were full of useless content would be dropped from its rankings. It is estimated that around 12% of the Google rankings were affected.

While you won’t risk eternal damnation, you still need to avoid these deadly SEO sins. While you may not face Biblical consequences, you will face low Search Engine Optimization rankings and potentially risk being dropped from Google altogether.

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